Sticky banners implementation

Sticky banners implementation is fixed (“sticky”) banner strips that stay in view while scrolling: at the top, bottom or side of the page. They carry a promo, a call to action (an “Order”, “Call”, “Leave a request” button), an important announcement, a cookie notice. Unlike a pop-up system (see the “Pop-up system implementation” service) and exit-intent (see the “Exit-intent implementation” service), which cover the screen with a modal window on an event, a sticky banner covers nothing and interrupts nothing — it is simply always visible. A sticky is irreplaceable where modal windows are inappropriate or harmful: in long reads and blogs (a window interrupts reading), in B2B, education and public services (aggressive pop-ups hurt trust), on mobile (a thin strip with a “Call” button under the thumb), for constant notices (working hours, delivery, the week’s promo). In essence a sticky is a supporting action: for when a person is already interested and needs “Order” or “Call” at hand, not a cold offer interception; for a strong cold offer a pop-up is better. Honestly about SEO: a sticky usually does not fall under Google’s intrusiveness penalties — but only if the strip is thin and does not cover the main content; if you make it too tall, even a sticky will be seen as intrusive. And if you put up many strips, they clutter the screen — so we make one or two tidy ones, with the option to close. Picture this: at the bottom of the screen there is always a thin strip “10% off until the end of the week — Order”, which does not get in the way of reading but is always at hand. The base price starts from 6,000 ₽: cheaper than a pop-up and exit-intent, because a sticky has no complex appear/close logic by events — it is simpler to implement.

• A call to action, a phone or an order button needs to stay in view constantly, not be shown once on an event — windows are no good for that.
• A pop-up on a long read, in B2B or education hurts trust — a noticeable but non-aggressive way to deliver the call is needed.
• On mobile, the “Order” or “Call” button is inconvenient to find — there is no always-available action under the thumb.
• An announcement (working hours, delivery, the week’s promo) is important to keep in front of everyone — but not with a full-screen window.

• A fixed banner at the top, bottom or side (per the task)
• Banner content: a promo, an action button, an announcement, a phone
• A thin strip that does not cover the content — so it is not seen as intrusive (Google)
• Responsive — a tidy strip on mobile, a “Call/Order” button under the thumb
• A close button and “do not show again” (optional)
• Display conditions: on the right pages, for the right audience
• A tidy design for your brand

• The call to action and important info are always in view — they get noticed, not scrolled past
• Does not annoy and does not harm SEO — a thin strip does not cover the content
• On mobile an action (order/call) is always available — more convenient, a higher response
• Announcements and promos are seen by everyone — without intrusive windows, without losing trust

• You leave a request and describe what to show (a promo, a button, an announcement)
• We design the banner, the place and the display conditions with mobile in mind
• We implement it, check on desktop and phone, and launch

• How is a sticky banner different from a pop-up and exit-intent, and when is it irreplaceable?

  A pop-up (see the “Pop-up system implementation” service) and exit-intent (see the “Exit-intent implementation” service) are modal windows that cover the screen on an event and give a strong cold offer, but interrupt and may annoy. A sticky is a strip that is always in view and covers nothing. It is irreplaceable where windows are inappropriate: long reads and blogs, B2B, education, public services, mobile sites with a “Call” button, constant notices. They are often combined: a sticky for a constant call to action, a pop-up for a focused offer.

• Will the banner get in the way of content and SEO?

  With a careful implementation, usually no: a thin sticky strip does not cover the content and does not fall under Google’s intrusiveness penalties (unlike aggressive pop-ups). But it is important not to make the strip too tall or to cover the main content with it — otherwise even a sticky will be seen as intrusive. We make it thin and with the option to close.

• How many banners can be put up?

  One or two and to the point is better. If you stick on many sticky strips, they clutter the screen and start to annoy — the opposite effect. We will advise what is really needed: for example, one sticky with the main call to action, and the rest as ordinary blocks on the page.