Subscription box platform

A subscription box platform is an online store with a recurring model: the buyer chooses a plan (for example, a box of coffee, cosmetics or snacks once a month), links a card once, and after that the payment is charged automatically each period and a new box arrives. Unlike an ordinary online store with one-off purchases (see the “Headless e-commerce” service), the key here is recurring payments and subscription management: the client can pause, skip a period, change the plan or the address. And unlike a paywall subscription site (see the “Subscription site (paywall)” service), where people pay for access to digital content and there is no logistics at all, here every charge is backed by a real box that has to be packed at a warehouse and shipped. The platform is connected to your warehouse and delivery service — we build the integration (order sync, statuses, tracking numbers), while the warehouse, packing and delivery themselves are handled by you or your 3PL partner. Picture a “coffee by subscription” service: the client subscribes, each month the payment is charged to the card and a new set of beans arrives. The base price starts from 300,000 ₽; the total depends on the number of plans, logistics and integrations.

• One-off sales are unstable — every month you look for buyers again, and revenue is unpredictable.
• A regular store cannot do recurring charges and subscription management — pauses, skips, plan changes.
• A subscription for physical goods has to be linked to a warehouse and delivery — without automation it is chaos as you grow.
• Clients churn silently — you cannot see who is paused, whose payment failed, who is about to leave.

• A showcase of plans and boxes with subscription checkout
• Recurring payments: auto-charge each period and retries on failure (via an acquirer that supports recurring — not every bank does)
• A subscriber account: pause, skip, change plan, addresses and cards
• Box and contents management by period (what goes in this month)
• Integration with a third-party warehouse and delivery: order sync, statuses, tracking numbers (the fulfillment itself is on your side or a 3PL)
• Subscription analytics: active, paused, churn, revenue by period
• An online cash register under the law, personal data processing under the law
• Client notifications: charge, shipment, failed payment

• Predictable recurring revenue instead of one-off sales
• Subscriptions, pauses and charges work automatically — without manual handling
• The warehouse and delivery are linked to the subscription via integration — boxes go out without manual chaos
• Churn and problem payments are visible — clients can be retained in time

• You leave a request and describe the boxes, plans, frequency and logistics
• We design the showcase, plans, the charging logic and the warehouse integration
• We help pick a recurring-capable acquirer and an online cash register, integrate them where the infrastructure allows, test and launch

• How is this different from a regular online store?

  A store is one-off purchases: you buy and that is it. A box platform is about regularity: the client subscribes once, then the payment is charged by itself each period and a new box arrives. Plus subscription management — pause, skip, change plan — which a regular store does not have.

• How is it different from a subscription site (paywall)?

  A paywall (see the “Subscription site (paywall)” service) is a subscription for access to digital content: articles, videos, courses; there is no logistics or delivery at all. Here every charge is backed by a physical box that is packed at a warehouse and shipped. It is an online store with a recurring model and real shipping, not content for money.

• Do you handle the warehouse and delivery, and are special payments needed?

  The warehouse, packing and delivery are handled by you or your 3PL partner — we build the integration of the platform with them (order sync, statuses, tracking numbers). On payments: recurring charges work through recurring payments, which not every acquirer supports, so we pick a suitable one; plus an online cash register is required by law. We implement this where the infrastructure allows; the possibility depends on your bank and fiscal solution.