Content & acquisition · Influencer marketing & PR

Tech media submissions

We prepare and pitch materials to foreign tech media: TechCrunch, VentureBeat, The Verge and similar — finding a news hook, preparing the pitch, outreach to editors/journalists. Honestly and bluntly upfront, and as a matter of principle: this is outreach and a pitch, NOT a guarantee of publication — the editorial team is independent and decides itself, only a few are selected from many pitches. You cannot buy an editorial article (paid formats — sponsored, with a label, separately). A real newsworthy hook is needed. The platforms are English-speaking. Without promises of publication and tone.

Price
$7,000
Duration
preparation/outreach usually 2-4 weeks (the result is not guaranteed)

Tech media submissions — overview

Tech media submissions — price, timeline & scope

TechCrunch / VentureBeat / The Verge submissions is PR outreach to foreign tech media: assessing the news hook for newsworthiness, forming the angle, preparing the pitch and press materials (press release, facts, quotes), finding relevant editors/journalists, outreach and follow-up, coordination if there is interest. The work: hook assessment, pitch, outreach, support. Honestly about 'this is outreach, not a guarantee of publication', this is key and fundamental: we prepare the hook and pitch it, but whether it is published is decided by the editorial team independently; top publications receive hundreds of pitches and select a few. Publication in TechCrunch/Verge cannot be guaranteed; whoever promises it is being disingenuous. Honestly about 'you cannot buy an editorial article': editorial material is not for sale; for money there are only sponsored/partner formats with a mandatory label — this is a separate product, not a 'real' article. Honestly about 'a real newsworthy hook is needed': without a significant hook (a launch, a round, data, a trend) the pitch will not pass; we will honestly assess whether you have a hook and will not pitch 'emptiness'. Honestly about 'no tone guarantee': even with publication the tone/angle is at the journalist's discretion; positivity is not guaranteed. Honestly about 'English-speaking/foreign': this is media for an international/English-speaking audience; for an RF audience it is irrelevant. Honestly about 'long and without guarantees': outreach may give no result at all. Honestly about the effect: it assesses the news hook, prepares the pitch/materials and runs outreach to foreign tech media, increasing the chances of publication, but this is not a guarantee of publication/tone; the editorial team decides itself; an editorial article cannot be bought; a real hook is needed; English-speaking platforms. Honestly about access: a real news hook, materials, an English-language presentation are needed. An important boundary: this is outreach to foreign tech media (PR); Russian specialized platforms — 521; PR support — 528; ProductHunt — 523. The base price starts from 35,000 ₽ for pitch preparation/outreach (without a publication guarantee; sponsored placements are separate).

Problems we solve

  • You want to be in TechCrunch/Verge but it is unclear that this is outreach without a publication guarantee.
  • A misconception that publication in top media can be bought/guaranteed.
  • The absence of a real news hook (a pitch without newsworthiness does not pass).
  • Expecting a positive tone; irrelevance for an RF audience.

What's included in the Tech media submissions service

  • Assessing the news hook for newsworthiness and forming the angle
  • Preparing the pitch and press materials (release, facts, quotes) in English
  • Finding relevant editors/journalists, outreach and follow-up
  • Coordination if the editorial team is interested
  • An honest assessment: is there a real hook and chances, and what is beyond our control
  • Honest boundaries (outreach ≠ a guarantee of publication; the editorial team cannot be bought; a newsworthy hook is needed; no tone guarantee; English-speaking; may give no result)
  • Documentation and handover
  • Review with you

What you get

  • A prepared pitch and press materials + conducted outreach to relevant tech media
  • Increased chances of publication with a real news hook
  • An honest assessment of the hook and what is beyond our control (the editorial decision/tone)
  • Honest boundaries (not a guarantee of publication/tone; the editorial team cannot be bought; a hook is needed)

How the work goes: steps

  • We assess the news hook, form the angle and prepare the pitch/materials
  • We pitch relevant editors, do follow-up, coordinate if there is interest
  • We honestly set boundaries (outreach ≠ a guarantee; the editorial team decides) and support

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Do you guarantee publication in TechCrunch/The Verge?

    No, honestly: this is outreach and a pitch — whether it is published is decided by the editorial team independently, and top publications select a few from hundreds of pitches. Publication cannot be guaranteed; whoever promises it is being disingenuous. We honestly prepare a strong hook and pitch, increasing the chances, but without a guarantee of release.

  • Can an article in these publications be bought?

    Editorial — no, honestly: editorial material is not for sale. For money there are only sponsored/partner formats with a mandatory 'advertising/partner material' label — this is a separate product, not a 'real' editorial article. We honestly separate these things and do not present sponsored as organic.

  • What is needed for a chance?

    A real newsworthy hook, honestly: without a significant hook (a launch, a round, data, a trend) a pitch to top media will not pass. We will honestly assess whether you have a hook and will not pitch 'emptiness'. And even with publication the tone/angle is at the journalist's discretion, positivity is not guaranteed.

About the provider

The «Tech media submissions» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated