Silos / topic clusters analysis
We analyze how your content is grouped by topic: whether there are logical topic clusters and pillar pages, how they are connected by internal links, whether there is cannibalization (when several pages compete for one query) and topic gaps — and give a structure plan. Honestly — this is about content strategy and topical authority, which builds slowly: the audit gives a map and a plan, but it does not write the content itself and does not guarantee quick rankings.
Silos / topic clusters analysis — overview
A silos / topic clusters analysis is a one-time review of how your site's content is organized by topics and subtopics and how this helps (or hinders) search promotion. We look at: whether you have established topic clusters (a group of related materials on one topic) and pillar pages, whether the structure of sections and silos is logical, how materials are interlinked within a topic and between topics, whether there is cannibalization (several of your pages fight for the same query and get in each other's way), and where the topic gaps are — important subtopics you lack that competitors have. The output is a map of the topical structure and a plan: which clusters to complete, what to merge, what to interlink, where to close gaps. Honestly about the main point: this is analytics and strategy, not content writing and not a guarantee of ranking growth. Topical authority (when the search engine sees you as a strong source on a topic) builds gradually and depends on the quality and quantity of content, links and competition; it is a long game, not a quick effect, and "we will get you to the top for the topic" cannot be promised. The results depend on whether the plan is implemented and how — the audit is a diagnostic stage, not the execution itself. There is strategic judgment in the assessment, not just formulas — what counts as one topic and how to slice clusters depends on your niche and goals. It is a snapshot in time. It is more accurate with access to analytics and the semantic core (what ranks for which queries); without access the audit is based on open data and the conclusions will be less complete. The competitor and topic-gap analysis relies on third-party-service data — the picture is approximate, not absolute. What you get: a report with a map of the current structure, problems (cannibalization, fragmentation, gaps) and a plan of clusters and interlinking; writing materials and implementing the interlinking are separate work. If you have a one-page site or very little content, we will honestly say there is nothing to cluster yet. Picture this: instead of "we write articles but with little effect" you learn that five of your materials compete for one query, there is no pillar page for the main topic, and half the articles are not linked to each other at all. The base price starts from 14,000 ₽; it depends on the volume of content.
Problems we solve
- Many articles, but no topical growth or traffic.
- Several pages compete for the same queries.
- Fragmented content with no clear topic structure.
- You want to build a content strategy but it is unclear where to start.
What's included in the Silos / topic clusters analysis service
- A map of the current topical structure (clusters, pillar pages)
- The logic of sections and silos
- Interlinking within a topic and between topics
- Cannibalization: pages competing for one query
- Topic gaps (missing subtopics)
- Comparison of topic coverage with competitors
- A plan: complete, merge, interlink, close gaps
- A prioritized report with a map and strategy
What you get
- A clear, real picture of your content structure by topic
- Where the cannibalization, fragmentation and gaps are
- A plan of clusters and interlinking (writing and implementation are separate)
- Understanding that topical authority is a long game
How the work goes: steps
- We clarify the topics, goals and collect access (analytics, semantic core — where possible)
- We analyze the structure, interlinking, cannibalization and gaps
- We prepare a report with a map and cluster strategy and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will rankings and traffic grow after the audit?
The audit itself — no. It gives a structure map and a cluster plan. Topical authority builds slowly and depends on content, links and competition; it is a long game. We will show how to build the structure, but "top for the topic" and quick growth cannot be promised.
Will you write the articles and do the interlinking?
No, that is separate work. The analysis gives a strategy and a plan: which clusters and pillar pages are needed, what to merge and interlink. Writing materials and implementing the links are separate services (by us or by your authors).
How is this different from a thin content analysis and a regular SEO audit?
A thin content analysis is about weak individual pages. An SEO audit is about the site as a whole. A silos and clusters analysis is about how content is organized by topic and how to build topical authority. It is a strategic layer that complements the technical audits.
About the provider
The «Silos / topic clusters analysis» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.