Tracking & analytics setup

Tracking & analytics setup is the end-to-end setup of measurement for each channel: goals and events in analytics systems (Yandex Metrica/GA4, etc.), linking ad accounts with analytics, correct transmission of conversions and their value, source tagging (UTM — 461), setting up per-channel reports/dashboards, checking data reliability. The work: auditing current tracking, an event/goal plan by channel, implementation, validation, documentation. Honestly about 'this is measurement, not advertising and not sales', this is key: analytics gives visibility — what works, where traffic and conversions come from, where money is lost. But the analytics setup itself does not bring customers and does not increase sales; it helps make decisions, and the result is delivered by advertising, the offer and the product. 'We set up analytics — sales will grow' = a lie (visibility and decision quality will grow, not sales directly). Honestly about privacy/consent, this is critical: we set up data collection accounting for the law (152-FZ/GDPR, cookie consent, policy), without hidden surveillance and without transmitting prohibited data. Honestly about 'discrepancies between systems are normal': ad accounts, Metrica/GA4 and CRM count differently (attribution windows, deduplication, cookie, bot filters); full agreement is unattainable — we explain the discrepancies rather than hide them. Honestly about 'depends on correctness': incorrectly set up events/duplicates distort data and decisions worse than their absence; that is why we validate. Honestly about 'reliability is limited by privacy': part of the data is not tracked (blockers, cross-device, offline) — there are blind spots in the data. Honestly about 'not equal to end-to-end attribution': this is basic per-channel tracking; multichannel attribution/linking with revenue is a separate task (468). Honestly about the effect: it sets up reliable per-channel tracking and analytics with privacy consideration and validation, giving visibility and a basis for decisions, but this is measurement, not advertising/sales growth; system discrepancies are normal; reliability is limited by privacy. Honestly about access: access to the site/GTM, ad accounts, analytics systems, a legal basis (consent/policy) are needed. An important boundary: this is per-channel tracking/analytics; pixel/CAPI (events) — 460; UTM — 461; end-to-end attribution — 468. The base price starts from 22,000 ₽ for setup (depends on the number of channels/events).

• There is no reliable per-channel analytics — advertising and decisions are blind.
• A misconception that the analytics setup by itself increases sales (it is measurement).
• Data collection without accounting for consent/the law (152-FZ/GDPR) — a risk of a fine/block.
• Incorrect events/duplicates distort data; system discrepancies are taken for an 'error'.

• Auditing current tracking and an event/goal plan for each channel
• Linking ad accounts with analytics (Metrica/GA4, etc.), transmitting conversions/value
• Source tagging (UTM), setting up per-channel reports/dashboards
• Setup accounting for privacy/consent (consent/policy), reliability validation
• An honest assessment: what analytics will show and where the data limits are
• Honest boundaries (measurement ≠ advertising/sales; consent/the law are mandatory; system discrepancies are normal; reliability is limited by privacy; not equal to end-to-end attribution)
• Documentation and handover
• Review with you

• Set up reliable per-channel tracking and analytics with privacy consideration
• Visibility: where traffic/conversions come from and where money is lost — a basis for decisions
• An honest assessment: what analytics gives (visibility) and what depends on advertising/offer/product
• Honest boundaries (measurement ≠ sales; discrepancies are normal; data is limited by privacy)

• We audit tracking, draw up an event/goal plan by channel
• We link accounts with analytics, tag, set up dashboards, account for consent
• We honestly set boundaries (measurement ≠ advertising/sales; discrepancies are normal) and validate/hand over

• Will you set up analytics — and sales will grow?

  Not directly, honestly: analytics gives visibility (what works, where traffic/conversions come from, where money is lost) and helps decide. But the setup itself does not bring customers and does not increase sales — the result is delivered by advertising, the offer and the product. Decision quality will grow, not sales directly. 'We set up analytics — sales will grow' is a deception.

• Why don't the data in different systems match?

  This is normal, honestly: ad accounts, Metrica/GA4 and CRM count differently (attribution windows, deduplication, cookie/privacy, bot filters, offline). Full agreement is unattainable — this is not an 'error' but the nature of the data. We will honestly explain the discrepancies and reconcile the data as far as is correct.

• Is data collection legal? Is consent needed?

  We set it up by the law, honestly: collecting user data requires consent and compliance (152-FZ/GDPR, cookie consent, privacy policy). We do not do hidden surveillance and do not transmit prohibited data. We will honestly say what is legally needed; plus part of the data is not tracked due to privacy (blockers, offline) — there will be blind spots in the data.