Vertical video optimization

Vertical video optimization is preparing video for the vertical format (9:16) for mobile screens and vertical platforms: correct cropping and composition (so the main thing is in the vertical frame), large readable subtitles (often watched without sound), perception convenience on the phone, adaptation to platform requirements (stories, Reels, Shorts, TikTok). Honestly about the real benefit: vertical is not hype but correspondence to reality: the vast majority watch video from a phone held vertically, and vertical feeds are huge distribution channels. For mobile and social content the vertical format is appropriate and effective. Here the technology genuinely works, and we recommend it for the relevant tasks. Honestly about 'not universal', this matters: vertical is good NOT everywhere. For desktop, TVs, presentations, and content where a wide scene, details, several objects in the frame or horizontal composition matter (landscapes, interfaces, sports, many demos) — the horizontal format is better. Blindly 'everything to vertical' is a mistake: some content loses meaning or quality in vertical. We honestly assess where vertical is appropriate and where not. Honestly about 'format, not magic reach': the vertical format helps content look good on the right platform but does not make it popular by itself. Reach and engagement are created by content, the idea, hitting the audience and the platform's algorithms, not the frame orientation. Converting a horizontal clip to vertical does not guarantee success. We honestly do not pass vertical off as a reach engine. Honestly about 'sometimes both versions are needed': if content goes both to social networks (vertical) and to the site/desktop/TV (horizontal), two versions may be required — extra work and cost, not one universal. Simply cropping horizontal to vertical often ruins the composition — meaningful adaptation is needed. Honestly about the effect: for mobile and social content it gives the right, convenient format for the platform, but it is not universal, does not replace content quality and sometimes requires two versions. Honestly about access: content suitable for vertical platforms is needed. An important boundary: this is vertical video; 360°/VR — 1129; video CMS — 1113; ordinary horizontal video — for desktop/TV/wide content. The base price starts from 60,000 ₽ (depends on the number of clips and adaptations).

• Video looks poor in mobile feeds and stories (horizontal on a vertical screen).
• A format for social networks (Reels/Shorts/TikTok) with readability on the phone is needed.
• A desire to convert everything to vertical, including content that needs horizontal.
• It is not accounted for that for desktop/TV/wide content horizontal is better, and sometimes both versions are needed.

• Vertical optimization (cropping, composition, large subtitles, mobile convenience)
• Adaptation to platform requirements (stories, Reels, Shorts, TikTok etc.)
• An honest assessment: where vertical is appropriate and where horizontal is needed
• Meaningful adaptation (not simple cropping that ruins composition)
• Preparing two versions (vertical+horizontal) where content goes to different platforms
• Honest boundaries (vertical is genuinely useful for mobile/social, but NOT universal; a format, not magic reach; content decides; sometimes both versions are needed = cost)
• Documentation and handover
• Review with you

• Vertical video convenient in mobile feeds and social networks
• Readability without sound and correct composition for vertical
• An honest assessment: where vertical works and where horizontal is better
• Honest boundaries (not universal; not a reach guarantee; sometimes both versions are needed)

• We assess the content and platforms: where vertical is appropriate and where horizontal
• We adapt meaningfully (cropping, subtitles), prepare versions for platforms
• We honestly set boundaries (not universal, content decides) and hand over to you

• Should I convert all video to vertical?

  No, honestly: vertical is good for mobile and social content (most watch from a phone, vertical feeds are huge channels). But for desktop, TV, presentations and content with a wide scene/details/horizontal composition, horizontal is better. Blindly 'everything to vertical' is a mistake: some content loses meaning or quality in vertical. We will honestly assess where vertical is appropriate and where not.

• Will the vertical format boost reach by itself?

  No, honestly: vertical helps content look good on the right platform but does not make it popular by itself. Reach and engagement are created by content, the idea, hitting the audience and the platform's algorithms, not the frame orientation. Converting a horizontal clip to vertical does not guarantee success. We honestly do not pass vertical off as a reach engine — it is the right format, not magic.

• Can I just crop horizontal video to vertical?

  Often not without losses, honestly: simply cropping horizontal to vertical ruins the composition — the main thing may go out of frame. Meaningful adaptation is needed (recropping, sometimes reassembly). And if content goes both to social networks and to desktop/TV, two versions may be required — extra work and cost, not one universal. We honestly do quality adaptation and build in versions rather than 'cropped and done'.