Video accessibility

Video accessibility is a set of means making video content perceivable for everyone: subtitles (for the deaf/hard of hearing and for watching without sound), full text transcripts, audio description of the visual track (for the blind/visually impaired), an accessible player (keyboard control, screen-reader compatibility), clear navigation. Some requirements are codified in standards (WCAG) and sometimes in law. Honestly about 'it is broader than disability', and this is a plus: accessibility is often perceived as 'for people with disabilities', but it genuinely expands the audience for everyone. Subtitles are watched in transit, in silence, in noise, used by non-native speakers, they improve understanding and retention, help video SEO (a transcript = text for search, 1126). It is an investment in reach, not only in inclusion. Here the technology is genuinely useful broadly. Honestly about 'it is work, not a checkbox', this is key: quality accessibility requires real effort. Automatic subtitles (auto-generation) are convenient but INaccurate — they err in terms, names, with noise/accent, and without proofreading give a poor result that can even mislead. Quality subtitles need proofreading and synchronization. Audio description must be written (what happens on screen) and voiced. And it is a process for EACH video, not a one-time setup. We honestly build in this work rather than pass auto-subtitles off as ready accessibility. Honestly about standards and law: there are accessibility standards (WCAG) and in some cases legal requirements. We work to standards, but honestly: compliance is about real accessibility, not a formal checkbox 'subtitles enabled'. Honestly about 'not magic inclusivity': adding a player with accessibility support is half the job; without quality subtitles/descriptions and a real accessibility check it is a formality. Accessibility is in the quality of execution, not the presence of a feature. Honestly about the effect: it makes video genuinely accessible and expands the audience (inclusion + watching without sound + SEO), but requires work on each video, not a one-time setup. Honestly about access: content and readiness to work on subtitles/descriptions are needed. An important boundary: this is video accessibility; video SEO (transcripts for search) — 1126; video CMS — 1113; general site accessibility — adjacent. The base price starts from 70,000 ₽ (depends on video volume and accessibility depth).

• Video is inaccessible for people with hearing/vision impairments (and for watching without sound).
• Subtitles/transcripts/audio description are needed by standards or law.
• An expectation that auto-subtitles = ready accessibility (they are inaccurate).
• It is not accounted for that accessibility is work on each video, not a one-time checkbox.

• Subtitles (with proofreading and synchronization, not just auto-generation)
• Text transcripts — also useful for SEO (1126)
• Audio description of the visual track where necessary
• An accessible player (keyboard, screen readers) and clear navigation
• Compliance with accessibility standards (WCAG) in substance, not formally
• Honest boundaries (it is work for each video, not a checkbox; auto-subtitles are inaccurate — proofreading needed; accessibility is in quality, not the presence of a feature; broader than disability — expands the audience)
• Documentation and handover
• Review with you

• Genuinely accessible video for everyone (hearing/vision + watching without sound)
• Audience expansion and SEO benefit (transcripts)
• Compliance with accessibility standards in substance
• Honest boundaries (work on each video; auto-subtitles need proofreading; quality of execution decides)

• We assess the video and requirements (standards/law, audience)
• We make subtitles with proofreading, transcripts, audio description, an accessible player
• We honestly set boundaries (work per video, quality) and hand over to you

• Is video accessibility only for people with disabilities?

  No, and this is a plus, honestly: accessibility expands the audience for everyone. Subtitles are watched in transit, in silence and noise, used by non-native speakers; they improve understanding and retention and help video SEO (a transcript = text for search). It is an investment in reach, not only inclusion. So accessibility is one of the genuinely useful things we recommend more broadly than 'for the disabled'.

• Can I just enable auto-subtitles and be done?

  No, honestly: automatic subtitles are convenient but INaccurate — they err in terms, names, with noise/accent, and without proofreading give a poor result, sometimes misleading. Quality subtitles need proofreading and synchronization, audio description — writing and voicing. And it is work for EACH video, not a one-time button. We honestly make real accessibility rather than pass auto-subtitles off as ready.

• Added an accessible player — does that mean the video is accessible?

  That is only half the job, honestly: a player with accessibility support is needed, but without quality subtitles, transcripts and descriptions it is a formality. Accessibility is in the quality of execution (accurate subtitles, meaningful descriptions, verified real accessibility), not the presence of a feature. We work to WCAG standards in substance, not for a formal checkbox 'subtitles enabled'.