WB advertising

WB advertising is setting up and running Wildberries internal advertising: choosing campaign types (automatic, search/catalog), collecting and selecting keys/categories, managing bids and budgets, negative-keying the irrelevant, A/B of advertised cards, controlling metrics (impressions, CTR, orders, ACoS — advertising cost of sales), regular optimization. The work: launch, bids/keys, optimization, analytics. Honestly about 'advertising works while there is a budget', this is key: ad campaigns give visibility and traffic for money, but as soon as the budget runs out — impressions stop; this is not organic growth but a paid channel. 'We set up advertising — there will be a stable flow of sales forever' = a lie. Honestly about 'the auction/algorithm decides the place and price': the ad position is determined by the bid, competition and card relevance/metrics — we manage bids and keys but do not control the auction; 'we guarantee 1st place for a key' = a lie. Honestly about 'traffic ≠ sales': advertising brings impressions and clicks, but conversion to an order depends on the card (573), price, reviews, competition — a bad card/inflated price will drain the budget. Honestly about 'ACoS is not guaranteed': ad payback depends on many factors beyond advertising; we optimize ACoS, but a specific payback cannot be guaranteed. Honestly about 'a base is needed': advertising is effective on worked-out cards with an adequate price and reviews; advertising a 'raw' product is a budget drain, we will honestly warn. Honestly about 'no click fraud/inflation': we do not inflate impressions/clicks/orders by prohibited methods. Honestly about the effect: it sets up and runs WB advertising (campaign types, bids, keys, negative-keying, ACoS optimization), giving manageable paid traffic, but advertising works while there is a budget, the auction decides place/price, traffic ≠ sales, ACoS is not guaranteed, a worked-out card is needed, no inflation. Honestly about access: worked-out cards, an ad budget, account access are needed. An important boundary: this is WB advertising; cards — 573; analytics — 575; registration — 572. The base price starts from 20,000 ₽ for setup/management (excluding the WB ad budget).

• Advertising is not set up/drains the budget: no bid/key management, high ACoS.
• A misconception that advertising = guaranteed top and stable sales forever.
• Advertising 'raw' cards/an inflated price — a budget drain without orders.
• Expecting guaranteed payback (ACoS) from advertising; a desire to inflate impressions/orders.

• Choosing campaign types (auto, search/catalog), collecting keys/categories
• Managing bids/budgets, negative-keying the irrelevant
• A/B of advertised cards, controlling metrics (CTR/orders/ACoS)
• Regular campaign optimization
• An honest assessment: are the cards/price ready for advertising, what depends on demand/competition
• Honest boundaries (advertising works while there is a budget; the auction decides place/price; traffic ≠ sales; ACoS is not guaranteed; no inflation)
• Documentation and handover
• Review with you

• Set-up and managed WB ad campaigns with bid/key management + ACoS analytics
• Manageable paid traffic to worked-out cards
• An honest assessment: what advertising gives and what depends on the card/price/competition/demand
• Honest boundaries (works while there is a budget; not a guarantee of top/ACoS; no inflation)

• We check card/price readiness, launch campaigns, collect keys/bids
• We negative-key the irrelevant, A/B-test, optimize by ACoS/orders
• We honestly set boundaries (while there is a budget; the auction decides; ACoS is not guaranteed) and report

• Will advertising give guaranteed payback and top?

  No, honestly: the place and price in advertising are determined by the WB auction/algorithm (bid, competition, card metrics) — 1st place cannot be guaranteed. And ACoS (payback) depends on the card, price, reviews, competition, demand — we optimize, but cannot guarantee a specific payback. 'We guarantee ACoS/top' is a deception.

• I launch advertising — and there will be stable sales?

  While there is a budget, honestly: advertising gives impressions and traffic, but as soon as the budget runs out — impressions stop. This is a paid channel, not organic growth. And traffic ≠ sales: conversion depends on the card, price, reviews. We honestly run advertising as a manageable tool, without promises of 'sales forever'.

• Can I advertise a product without working out the card?

  You can, but it is a budget drain, honestly: advertising drives traffic to the card, and if the card is raw or the price inflated — clicks do not convert to orders, the budget is wasted. We will honestly warn and recommend working out the card first (573). We do not inflate impressions/orders.