White-label SaaS platform
A white-label SaaS platform is a ready online service that your clients or partners use under their own brand. One product, many client-tenants, each under their own logo and domain, paying a subscription to you.
White-label SaaS platform — overview

A white-label SaaS platform is an online service that you build once and then provide to other companies under their own brand (white-label). Each client-tenant (a separate company on your platform) gets their own isolated version: their own subdomain or domain, logo, colors, their own users and data — but they all run on one platform of yours. This is a multi-tenant architecture (many tenants on one product) with subscription billing: tenants pay you regularly. Unlike a B2B portal (see the “B2B portal” service), which serves your own wholesale clients as a sales channel, a white-label SaaS is a standalone product: your clients buy it and use it under their own brand (often reselling it to their own users). Picture an email service that you built once, and 50 agencies use it under their own logos and domains, and each pays you a subscription. Important about scope: the base price covers the multi-tenant FOUNDATION (the shell) — the tenant architecture, white-label, billing, super-admin and roles. The functionality of your service itself (what it actually does — mailings, CRM, analytics) is a separate part that we design and estimate separately after agreeing the requirements. The base price starts from 500,000 ₽ for the foundation; the full cost depends on the service functionality and is calculated individually.
Problems we solve
- You want to sell your service to other companies under their brand, but ordinary development does not provide multi-tenancy and white-label.
- Each client needs their own brand, domain and isolated data — you cannot spawn copies of the site manually, it does not scale.
- There is no subscription billing and no tenant management — who paid, who has which plan, who to connect and disconnect.
- You want recurring income from a product, not a one-off project sale — you need a SaaS model.
What's included in the White-label SaaS platform service
- Multi-tenant architecture: many client-tenants on one platform with data isolation
- White-label: own logo, colors, subdomain or domain for each client
- A super-admin (your control panel for everything) and a tenant admin: clients, plans, access
- Subscription billing: plans, recurring payments, access control by payment
- User accounts inside each tenant with roles
- Onboarding of new tenants: registration, brand setup, launch
- Tenant data isolation and security — the level and compliance with the law are designed individually for the architecture; an online cash register under the law, personal data processing under the law
- What is NOT in the base: the functionality of the service itself (what it does — mailings, CRM, etc.) — a separate project, designed and estimated separately
What you get
- One product is sold to many clients under their brand — a scalable SaaS model
- Recurring income from tenant subscriptions instead of one-off sales
- New clients connect themselves through onboarding — without manually creating copies
- Tenant data is isolated and under control — you manage everything from the super-admin
How the work goes: steps
- You leave a request and describe the service: what it does, who the tenants are, what plans there are
- We design the multi-tenant architecture, white-label, billing and roles; separately we estimate the functionality of the service itself
- We develop the foundation and the core of the service, test data isolation and launch
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
How is a white-label SaaS different from a B2B portal?
A B2B portal (see the “B2B portal” service) is your sales channel for your wholesale clients: they buy from you. A white-label SaaS is a standalone product: your clients buy the service, use it under their own brand and pay you a subscription, often reselling it to their own users. A portal serves your sales; a SaaS is the product itself that you sell to many companies.
What is multi-tenancy and why is it needed?
Multi-tenancy is when many client-tenants run on one platform, but each one’s data is isolated and not visible to others. This lets you avoid spawning separate copies of the site for each client: everyone is on one product, but each has their own brand, domain and data. That is how a SaaS scales and stays maintainable.
How much does it cost and what is included for that money?
The base price starts from 500,000 ₽, and that is the floor for the multi-tenant FOUNDATION: the tenant architecture, white-label, subscription billing, super-admin and data isolation. It does NOT include the business logic of the service itself (what it does) — we design and estimate that separately, so the total is almost always higher than the base and is calculated individually. The level of security and legal compliance depend on the architecture; the payment infrastructure and recurring charges depend on your bank.
About the provider
The «White-label SaaS platform» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.