WordPress.org plugin/theme submissions
We technically prepare and deploy a plugin/theme to the WordPress.org repository: SVN deployment, build/releases, readme/assets, CI setup for updates. Honestly and bluntly upfront: this is technical preparation and deployment, NOT a source of installs. A ready GPL-licensed plugin/theme is needed (or it must be developed separately), the manual review by the WordPress.org team is mandatory and not bypassable by automation, it can be lengthy and reject. Without promises of installs/approval from the fact of deployment.
WordPress.org plugin/theme submissions — overview

WordPress.org plugin/theme submissions is the technical preparation and deployment of a plugin/theme to the official WordPress.org repository: checking compliance with guidelines and the GPL license, preparing the repository structure and SVN deployment (trunk/tags/assets), readme.txt per the standard, banner/icon/screenshots, setting up the release/update process (including CI for auto-deploying versions), help passing the mandatory manual review by the WordPress.org team, monitoring. The work: compliance/GPL, SVN deployment, releases/CI, review support. Honestly about 'deployment ≠ installs', this is key: automating preparation/deployment removes the manual work of the release process, but does not create installs — they depend on the usefulness of the plugin/theme, demand, competition, repository ASO. 'We deploy — there will be installs' = a lie. Honestly about 'the manual review is mandatory and not bypassable': the initial publishing passes a mandatory manual review by the WordPress.org team (code/security/compliance), which cannot be automated or bypassed, can be lengthy/iterative and reject — the decision and timelines are beyond our control. Honestly about 'a ready plugin/theme + GPL is needed': deployment is possible only for a ready product compliant with guidelines and the GPL license (otherwise this is separate development/fixes). Honestly about 'the repository is free': you cannot sell in .org — monetization is only freemium outside the repository. Honestly about 'SVN specifics': the repository is on SVN (not Git) — deployment/updates go via SVN; we account for it. Honestly about 'no inflation': installs/reviews are only genuine. Honestly about the effect: it technically prepares and deploys a ready plugin/theme to WordPress.org (GPL/guidelines, SVN trunk/tags/assets, readme, releases/CI, manual review support), removing manual deployment routine, but deployment ≠ installs; the manual review is mandatory/not bypassable/can reject; a ready product+GPL is needed (development separate); the repository is free (freemium outside .org); SVN specifics; no inflation. Honestly about access: a ready plugin/theme (or development), GPL/guidelines compliance are needed. An important boundary: this is technical preparation/deployment; full publishing/optimization/freemium model WordPress.org — 608 (marketplaces section). The base price starts from 28,000 ₽ for preparation/deployment/CI (plugin/theme development — separate).
Problems we solve
- Plugin/theme deployment to WordPress.org is done manually via SVN: hard, errors, no CI for updates.
- A misconception that deployment = installs or that automation bypasses the manual review.
- Not knowing about the mandatory lengthy manual review, the GPL license and the repository's SVN specifics.
- Expecting installs from the fact of deployment; a desire to inflate installs/reviews.
What's included in the WordPress.org plugin/theme submissions service
- Checking compliance with guidelines/GPL, preparing the repository structure and SVN deployment (trunk/tags/assets)
- readme.txt per the standard, banner/icon/screenshots
- Setting up the release/update process (CI for auto-deploying versions via SVN)
- Help passing the mandatory manual review by the WordPress.org team, monitoring
- An honest assessment: what deployment automates and what depends on the product's usefulness/demand
- Honest boundaries (deployment ≠ installs; the manual review is mandatory/not bypassable/can reject; a ready product+GPL is needed; the repository is free, freemium outside .org; SVN specifics; no inflation)
- Documentation and handover
- Review with you
What you get
- A technically prepared and deployed plugin/theme to WordPress.org (SVN, readme, assets) + set-up releases/CI
- Removed manual deployment routine and errors + manual review support
- An honest assessment: what deployment gives and what depends on the product's usefulness/demand (or what to fix)
- Honest boundaries (deployment ≠ installs; the manual review is mandatory; a ready product+GPL is needed; no inflation)
How the work goes: steps
- We check compliance with guidelines/GPL, prepare the SVN structure/deployment/readme/assets
- We set up releases/CI, support the mandatory manual review by the WordPress.org team
- We honestly set boundaries (deployment ≠ installs; the review is not bypassable; a ready product is needed) and hand over with documentation
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
You deploy — will there be installs?
No, honestly: automating preparation/deployment removes the manual work of the release process, but does not create installs. They depend on the usefulness of the plugin/theme, demand, competition, repository ASO. We honestly do technical deployment as an efficiency tool, without promises of installs.
Will automation bypass the WordPress.org manual review?
No, honestly: the initial publishing passes a mandatory manual review by the WordPress.org team (code/security/compliance) — it cannot be automated or bypassed, it can be lengthy/iterative and reject. We help pass the review, but the decision and timelines are beyond our control.
Can a plugin from .org be sold?
No, honestly: in the WordPress.org repository the products are free, you cannot sell there — only freemium (paid features/support outside .org). Plus deployment is possible only for a ready GPL-compatible product; if there is none — this is separate development. Full publishing/freemium model — 608. We do not do inflation.
About the provider
The «WordPress.org plugin/theme submissions» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.