YMYL competence for financial and medical sites

YMYL (Your Money or Your Life) is a category of topics that can significantly affect people's health, finances, safety or well-being: medicine, finance, investments, law, taxes, safety. Google assesses such sites by the strictest E-E-A-T (417) and accuracy bar, because errors and unreliability here are dangerous. Working on YMYL competence is bringing content and a site to this bar: confirmed specialist expertise of authors (qualifications, credentials, experience), accuracy and currency of facts, references to authoritative sources, review by specialists, transparency (who, what responsibility, disclaimers), the absence of misleading or dangerous statements. Honestly about 'real specialist expertise is needed', this is key: for YMYL the quality bar is the highest, and it rests on GENUINE competence — real doctors, financiers, lawyers behind the content. We can present, structure and amplify your real expertise correctly, but we cannot create it from nothing. If there are no real specialists behind medical/financial content — we will honestly say that making it trustworthy by YMYL requirements will not be possible, and it is not our format. Honestly about 'fake is especially dangerous': invented experts, bogus credentials, unverified medical/financial statements in YMYL are not just against Google's rules — they can harm people and carry real responsibility. We categorically do not do that. Honestly about responsibility and accuracy: YMYL content requires factual accuracy, currency, review, disclaimers (it is not an individual consultation/diagnosis/investment advice). We help build this, but final responsibility for the reliability of specialist statements rests with your specialists. Honestly about 'no guarantee of positions': even perfect compliance with YMYL requirements does not guarantee growth of positions — ranking depends on many factors and competition (especially high in YMYL). Honestly about timing: trust and authority in YMYL are earned over time, it is not a fast effect. Honestly about the effect: it brings a YMYL site to the strict quality/E-E-A-T bar through confirmed expertise, accuracy, sources and transparency, but it requires REAL specialist competence (without it the format is not ours), without a guarantee of positions, with a cumulative effect. Honestly about access: real specialists behind the content are needed. An important boundary: this is YMYL competence (the strict bar for money/life); E-E-A-T in general — 417; topical authority — 419; this is not medical/legal/investment advice. The base price starts from 90,000 ₽ (depends on the state of expertise and volume).

• A YMYL site (finance/medicine) falls short of Google's strict quality and trust bar.
• Content without confirmed specialist expertise, sources, review, disclaimers.
• A misconception that YMYL trust can be created with fake experts/credentials (dangerous and banned).
• An expectation of guaranteed growth of positions in a highly competitive YMYL niche.

• An audit of YMYL content for accuracy, expertise, sources, transparency, disclaimers
• Presenting and amplifying REAL specialist expertise (qualifications, review by specialists)
• Accuracy and currency of facts, references to authoritative sources, correct disclaimers
• An honest assessment of the presence of real competence (without it YMYL content cannot be made trustworthy)
• A link with E-E-A-T (417) and topical authority (419)
• Honest boundaries (REAL specialist expertise is needed; fake is especially dangerous and banned; responsibility for reliability rests with your specialists; no guarantee of positions; the effect is cumulative)
• Documentation and handover
• Review with you

• A YMYL site brought to the strict quality and E-E-A-T bar
• Confirmed expertise, accuracy, sources, transparency and disclaimers
• An honest assessment: is there real specialist competence for YMYL
• Honest boundaries (real expertise is needed; no guarantee of positions; responsibility rests with specialists)

• An audit of YMYL content and a check of the reality of specialist expertise
• Amplifying expertise, accuracy, sources, review, transparency and disclaimers
• We honestly set boundaries (real competence needed, no guarantee, responsibility) and hand over

• I have a financial/medical site but no experts of my own — will you make the content trustworthy?

  Honestly — no, if there is no real specialist expertise behind the content. For YMYL Google applies the strictest bar, because poor content here can harm people's health or finances. Trust rests on GENUINE competence — real doctors, financiers, lawyers. We can present and amplify your real expertise, but not create it from nothing. Invented experts in YMYL are especially dangerous and banned. If there is no real competence — we will honestly say it is not our format.

• Do you guarantee growth of positions for a YMYL site?

  No, honestly: even perfect compliance with YMYL requirements (E-E-A-T, accuracy, sources) does not guarantee growth of positions — ranking depends on many factors and competition, which is especially high in YMYL. Plus trust and authority here are earned over time. We honestly bring the site to the strict quality bar but cannot guarantee positions.

• Are you responsible for the reliability of medical/financial statements?

  Honestly: we help build accuracy, sources, review, disclaimers and the presentation of expertise per YMYL requirements, but final responsibility for the reliability of specialist statements rests with your qualified specialists. YMYL content is not an individual consultation, diagnosis or investment advice, and we honestly place the corresponding disclaimers rather than pass the content off as a personal recommendation.