YouTube Ads

YouTube Ads is video advertising on YouTube, bought via Google Ads: in-stream (skippable/non-skippable clips before/during a video), bumper (6 sec), in-feed (in results/recommendations), Shorts formats. The work: checking availability, goals, audiences/targeting, working with video creatives, setting up campaigns, optimization, management. Honestly about availability, this is critical: YouTube Ads is bought via Google Ads, and Google suspended ad sales in Russia — launching from the RF is officially not possible. The channel is relevant for businesses in markets where Google Ads/YouTube Ads are available. We honestly check availability for your geo/market and will not undertake the unavailable — that is a deception. If unavailable — we will honestly propose available video channels (VK Video/RuTube formats, display). Honestly about 'video creatives are needed', this matters: the effectiveness of video advertising strongly depends on clip quality (the first seconds, the message, the call to action). A weak video will drain the budget. Video production is separate work; we will honestly say if a quality creative is needed. Honestly about 'video ≠ direct sales / a guarantee of ROI': YouTube Ads is strong in reach, awareness, warming up and retargeting; direct sales depend on the product, offer, landing, the whole funnel. 'We guarantee sales/turning views into sales' = a lie. Honestly about 'works while there is a budget'. Honestly about 'the auction/moderation decides': the cost per impression is determined by the auction; clips go through Google/YouTube moderation (topic restrictions). Honestly about 'a view/reach ≠ a sale'. Honestly about transparency: the ad budget ≠ commission. Honestly about the effect: it sets up and manages video advertising on YouTube (with an availability check and targeting work), giving reach/attention/warming, but it is not a guarantee of sales/leads/ROI; unavailable in the RF via Google; video creatives are needed; works while there is a budget; the auction/moderation decides. Honestly about access: an available market, video creatives, a budget, Google access are needed. An important boundary: this is YouTube Ads (via Google Ads); regular Google Ads — 438; display — 453; video production — separate; landings — 342. The base price starts from 28,000 ₽ for setup/management (the ad budget and video production are separate).

• You need video advertising on YouTube but the formats, targeting and availability are unclear.
• Not knowing that YouTube Ads (via Google) is officially unavailable from the RF.
• A weak video creative drains the budget (video decides much in effectiveness).
• A misconception that video/views guarantee sales/ROI.

• Checking YouTube Ads/Google Ads availability for your geo/market (unavailable from the RF — honestly)
• Goals, audiences, targeting; setting up video campaigns (in-stream/bumper/in-feed/Shorts)
• Working with video creatives (recommendations/linkage; production — separate)
• Optimization and management
• An honest assessment: does YouTube Ads suit the task (reach/warming vs direct sales)
• Honest boundaries (unavailable from the RF via Google; video creatives are needed; video ≠ a guarantee of sales/ROI; works while there is a budget; the auction/moderation decides; a view ≠ a sale; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up and managed video advertising on YouTube (where available)
• Reach, attention, warming and retargeting of the video audience
• An honest assessment of availability and what depends on the creative/offer/funnel
• Honest boundaries (unavailable from the RF via Google; not a guarantee of sales/ROI; works while there is a budget)

• We check availability, set goals, set up audiences/targeting
• We work with video creatives, launch campaigns, optimize, manage
• We honestly set boundaries (availability, the creative, not a guarantee; budget/production separate) and report

• Can YouTube Ads be launched from Russia?

  Officially no, honestly: YouTube Ads is bought via Google Ads, and Google suspended ad sales in Russia. The channel is relevant for businesses in markets where Google Ads/YouTube Ads are available. We honestly check availability for your geo/market and will not undertake the unavailable. If unavailable — we will honestly propose available video channels (VK Video/RuTube, display).

• Can it be done without a good video — just set it up and it goes?

  No, honestly: the effectiveness of video advertising strongly depends on clip quality (the first seconds, the message, the call to action). A weak video will drain the budget. Video production is separate work; we will honestly say if a quality creative is needed and will not promise a result on a poor clip.

• Do you guarantee sales or turning views into customers?

  No, honestly: YouTube Ads is strong in reach, awareness, warming and retargeting, but direct sales depend on the product, offer, landing and the whole funnel; a view/reach ≠ a sale. 'We guarantee sales' is a deception. We honestly manage and optimize, without guarantees of revenue.