360 video / VR content

360° video is a panoramic clip shot with a special camera where the viewer can rotate the view in all directions (on screen — by finger/mouse, in a VR headset — by turning the head), as if standing inside the scene. VR content is broader: immersive scenes for headsets. It is used for virtual tours (real estate, hotels, museums), event broadcasts with a sense of presence, education, demonstrations. Honestly about 'for suitable content, not for everything', this is key: 360°/VR is justified where the value is in examining a space and the sense of presence (a tour of a property, 'being at the event'). For ordinary linear content (a story, ad, explanation) where the frame and editing matter, a panorama is not needed and even hinders (the viewer may look 'the wrong way'). We will honestly assess whether 360° adds value to your story. Honestly about shooting and weight: 360° requires special cameras and a different shooting technique (lighting, stitching, no 'place for the operator'), it is more expensive and complex than ordinary video. 360° files are heavy (high resolution in all directions is needed), which burdens delivery and devices. We honestly build this in. Honestly about the headset and the 'window', this matters: the full immersion effect is given by a VR headset, but most viewers do not have one. Without a headset 360° is watched on an ordinary screen, rotating the view by finger — this is a 'magic window', the sense of presence is weaker than in VR. So for a mass audience full immersion is unavailable, and this must be honestly accounted for in expectations. Honestly about motion sickness: in a VR headset 360°/VR content can cause motion sickness and discomfort for some people, especially with camera movement. This limits scenarios and length. Honestly about 'not an engagement guarantee': 360° gives a novelty 'wow', but it fades; without real value (a useful examination, a needed sense of presence) the format does not retain. We honestly do not pass 360° off as an engagement guarantee. Honestly about the effect: for tours and content with presence value it gives strong immersion, but it is more expensive to shoot, heavier to deliver, with the full effect only in a headset and not for every story. Honestly about access: content that immersion genuinely suits is needed. An important boundary: this is 360°/VR content; VR showrooms (interactive spaces) — 1108; WebXR — 1110; ordinary/vertical video — 1130. The base price starts from 120,000 ₽ (depends on shooting and complexity).

• You need to show a space/event with a sense of presence (a tour, examination).
• Ordinary video does not convey the feeling of 'being there'.
• You want 360° for linear content — but it is not needed/hinders there.
• Expensive shooting, file weight and that full immersion is only in a headset are not accounted for.

• Creating 360° video / VR content (panoramic shooting/editing, scenes for headsets)
• An honest assessment: does the format suit your content (tour vs linear)
• Optimizing heavy 360° files for delivery (see 1112/1121)
• Viewing without a headset (the 'magic window') + full mode in VR
• Accounting for motion sickness (minimizing camera movement) and comfort
• Honest boundaries (for suitable content; expensive shooting; heavy files; full immersion only in a headset — most do not have one; motion sickness; not an engagement guarantee)
• Documentation and handover
• Review with you

• 360°/VR content with a sense of presence for suitable stories
• Viewing both without a headset (window) and full in VR
• An honest assessment: where immersion is justified and where ordinary video is better
• Honest boundaries (expensive shooting/heavy files; full effect only in a headset; motion sickness; not an engagement guarantee)

• We assess the content: is a sense of presence needed or will ordinary video do
• We shoot/edit 360°/VR, optimize files, make both viewing modes
• We honestly set boundaries (headset, weight, motion sickness) and hand over to you

• Will 360°/VR fit any video?

  No, honestly: the format is justified where the value is in examining a space and the sense of presence (a property tour, an event). For ordinary linear content (a story, ad) where the frame and editing matter, a panorama is not needed and even hinders — the viewer may look 'the wrong way'. We will honestly assess whether 360° adds value to your story rather than shoot a panorama for the 'wow'.

• Will viewers see full VR immersion?

  Mostly no, honestly: the full effect is given by a VR headset, but most viewers do not have one. Without a headset 360° is watched on an ordinary screen, rotating the view by finger — this is a 'magic window', the sense of presence is weaker. For a mass audience full immersion is unavailable. We make both modes but honestly state: the main audience will see the window, not full VR.

• Is shooting 360° as simple as ordinary video?

  No, more expensive and complex, honestly: 360° requires special cameras and a different shooting technique (lighting, panorama stitching, nowhere to hide the operator), files are heavy (high resolution in all directions) and burden delivery. Plus motion sickness is possible in VR. We honestly build in the shooting cost, file weight and these limitations rather than equate 360° to ordinary video in price and complexity.