Ad creative audit

An ad creative audit is a one-time review of your ad creatives (static banners, ad copy, video, carousels) in terms of effectiveness and rule compliance: does the creative grab attention, are the offer, benefit and call to action clear at a glance, does it fit the audience, the platform and its formats and requirements, is there visual and semantic clutter, are the creative and the landing page consistent (does the ad promise match what is on the site), are there moderation-rejection risks, and is the ad labeling correct (the "advertising" mark, advertiser data, the erid token via ORD — under Russian law). The goal is to find what reduces response and raises rejection risk, and to give a prioritized plan of improvements and hypotheses to test. Honestly about the main point: this is diagnosis, not creative design and production and not a guarantee of CTR, lead or sales growth. The creative is only one factor: the result also depends on targeting, the offer, price, the landing page and the auction. So the recommendations are reasoned hypotheses verified by A/B tests, not "we will raise CTR by X%". What counts as a "strong" creative is partly expert judgment based on practices and the platform, plus your data if there is access to statistics. It is a snapshot in time: platform rules and the labeling law change. What you get: a report with the creatives' weak spots by priority (attention, offer, CTA, fit, labeling, moderation risks) and recommendations with hypotheses; designing and producing new creatives is separate work. An important boundary: we review the creatives themselves, not the ad-campaign settings — targeting, bids, budgets and placements are a separate ad-campaign audit. Also honestly: without access to your statistics and ad accounts the depth of the conclusions is limited — part of the assessment relies on expertise and platform practices rather than your actual numbers. If there are few creatives, they have not been launched yet, or you have a single banner with no impressions, we will honestly say there is almost nothing to assess and you most likely do not need the audit. Picture this: instead of "the ads do not work" you learn that the offer is lost on the banner, there is no CTA at all, the landing page promises something else, and the erid is not set — meaning there is also a labeling-fine risk. The base price starts from 9,000 ₽; it depends on the number of creatives and platforms.

• Ads are running but the response and leads are weak.
• You do not understand which creatives work and which are wasted.
• Creatives get rejected at moderation and it is unclear why.
• You are not sure the ad labeling (ORD/erid) is set correctly.

• Attention capture and creative readability
• Clarity of the offer, benefit and call to action (CTA)
• Fit to the audience, platform and its formats and requirements
• Creative ↔ landing page consistency (does the promise match)
• Moderation-rejection risks
• Ad labeling: the mark, advertiser data, erid via ORD (RF)
• Comparison of approaches with competitors (by available data)
• A prioritized report with hypotheses for A/B tests

• Clear understanding of what in the creatives reduces response
• Priorities: what to improve and test first
• An ad-labeling check (reducing fine risk)
• Understanding where the problem is in the creative and where in targeting, the offer or the landing

• We clarify the platforms, audience, goals and collect access to creatives and statistics
• We analyze the creatives: attention, offer, CTA, fit, labeling
• We prepare a report with priorities and hypotheses and review it with you

• Will CTR and sales grow after the audit?

  The audit itself does not raise them. The creative is only one of the factors (also targeting, the offer, price, the landing). We find the weak spots and give hypotheses, but what exactly will work is verified by A/B tests; "+X% CTR" cannot be promised.

• Do you check ad labeling (ORD, erid)?

  Yes, we check whether the "advertising" mark, advertiser data and the erid token via ORD are in place as Russian law requires. This reduces fine risk. But we are not lawyers and not an ORD operator: the final legal correctness is confirmed by a lawyer, and the registration by the operator.

• Will you design new creatives?

  No, that is separate work. The audit gives diagnosis and hypotheses: what to improve and why. Designing, copywriting and producing new banners and video are a separate service (by us or by your designer).