Adding a blog to an existing site

Adding a blog is adding a section for articles to an existing site: a feed and article pages, categories and tags, author and date, related materials, blog search, RSS and an SEO foundation (human-readable URLs, meta tags, Article markup, a sitemap, breadcrumbs). The blog is built into your site’s design, and you can manage it without coding — through a convenient editor. Why it is needed: articles on clients’ questions bring traffic from search, show expertise and warm people up to buying. Honestly and importantly: a blog is the engine, and the fuel is regular articles. Without content it brings no search traffic; we build the platform, while filling it is on you or copywriters (writing articles is a separate service, not included in this one). If you are not ready to publish regularly, the blog will not pay off, and we will say so upfront. Picture this: a business-card site found only by its name; we add a blog, you publish answers to clients’ frequent questions — and the site gradually starts coming up in search on those topics. The base price starts from 30,000 ₽ for a standard blog section with an SEO foundation; a complex custom design, integrations, migration of old articles and multilingual support are estimated separately.

• The site is found only by its name — there are no pages for clients’ queries, no organic traffic.
• There is nowhere to show expertise — no place for articles, cases, answers to questions.
• Ads are the only source of traffic, and it is expensive; there is no organic from search.
• There is no blog or it is broken (no categories, tags, SEO) — publishing is inconvenient, it does not get into search.

• A blog section in your site’s design: a feed and article pages
• Categories, tags, author, date, related articles
• A convenient editor: publishing without coding, images, formatting
• An SEO foundation: human-readable URLs, meta tags, Article markup, a sitemap, breadcrumbs
• Blog search, RSS and linking articles to services/products (links to sales)
• Responsive, fast loading; optionally — comments, subscription, sharing
• Migration of the first articles if you already have them on the site
• What is NOT included: writing the articles themselves — that is content, done by you, your authors or copywriting (a separate service)

• The site gets pages for clients’ queries — the technical foundation for search traffic (traffic grows with regular publishing)
• There is a place to show expertise — articles, cases, answers to questions
• Publishing is convenient — an editor without coding, everything gets into search correctly
• The blog leads the reader to services and products — not just articles, but a path to a sale

• You leave a request and describe the topics and the desired design
• We design the blog structure (categories, the article template) and build it into the site
• We set up SEO and the editor, migrate the first articles (if any), and launch

• Will the blog bring traffic by itself?

  By itself — no, and promising an instant boost would be dishonest. A blog is a platform, and traffic comes from articles on real client queries, published regularly and well. We build the right SEO engine (URLs, markup, speed), but you need to fill it with content — yourself or with copywriters. Without articles the blog brings no traffic.

• How is this different from writing articles?

  We make the blog itself — the section, templates, the SEO foundation, the editor. Writing articles is a separate job (content) that you, your authors do, or that you order as copywriting; texts are not included in this service. We can suggest structure and topics, but this service is about the platform, not the texts.

• Shouldn’t I make a new site instead of a blog?

  If the current site works fine, a blog is simpler and cheaper to add to it than to redo everything. But if the site is old and hard to grow, sometimes a migration or a redesign is more worthwhile — we will assess honestly and say what is more reasonable in your case.