Add to Home Screen optimization

Add to Home Screen optimization is bringing the PWA install experience to a neat and appealing state: a correct web app manifest (name, short name, icons of all needed sizes, theme color, display mode), a splash screen, and a well-judged, unobtrusive install prompt — at a suitable moment (e.g. after a useful action), not immediately on entry. Honestly about the role, this matters: this is NOT a separate app, but an optimization on top of an already-built PWA (839) — small but useful. Honestly about 'cannot be forced': installation cannot be forced — you can only prompt correctly and remove technical obstacles. If the app carries no value, no optimization will make it get installed — honestly. Honestly about the platform difference, this is key: on Android the browser can show a system install prompt (which we optimize by moment/look), while on iOS there is NO system prompt — the user adds the PWA manually via the 'Share → Add to Home Screen' menu. So on iOS we make a clear instruction hint, but there will be no automatic prompt there — that is a platform limitation, not our shortcoming. Honestly about the effect: good optimization increases the share of installs, but we do not guarantee a specific conversion — it depends on the app's value and the audience. Honestly about access: access to the PWA/code is needed. An important boundary: this is install optimization; the PWA itself is 839, offline is 841, push is 843. Picture this: instead of 'a PWA exists, but almost no one installs it' — a clear install prompt at the right moment. The base price starts from 8,000 ₽ (assumes a PWA exists).

• A PWA exists, but almost no one installs it.
• The manifest/icons are set carelessly — installation looks off.
• The install prompt pops up at the wrong time and scares people off.
• On iOS users do not understand how to add the app.

• A correct web app manifest (name, icons, theme, mode)
• A splash screen and a neat look on install
• A well-judged moment and look of the install prompt (Android)
• A clear instruction hint for manual installation on iOS
• Indicating boundaries (installation cannot be forced; iOS — manual)
• A link with the PWA (839)
• Testing installation on iOS and Android
• Handover and review with you

• Installation looks neat and appealing
• The install prompt — at the right moment, without intrusiveness
• It is clear how to install on both Android and iOS
• A higher chance of installation (specific conversion — not a guarantee)

• We check the current manifest and install experience; collect access
• We set up the manifest/icons/splash and the prompt logic
• We test installation on both OS, review boundaries with you

• Will you make users install the app?

  No, installation cannot be forced — that is honest. We remove technical obstacles and prompt to install well at a suitable moment, which increases the share of installs. But if the app carries no value to the user, no optimization will make them install it. We increase the chance, not guarantee the conversion.

• Why can't an auto-prompt be made on iOS?

  It is a platform limitation: on Android the browser can show a system install prompt, while on iOS there is no such system prompt — the user adds the PWA manually via 'Share → Add to Home Screen'. We make a clear instruction hint for iOS, but there will be no automatic prompt there. That is an iOS feature, not our shortcoming.

• Is this a separate app?

  No, it is a small optimization on top of an already-existing PWA (839). If there is no PWA yet — we build it first, and this is the polishing of the install experience. Honestly: install optimization itself is useful but works only together with a ready PWA.