Amazon Sponsored Products

Amazon Sponsored Products is setting up and running PPC advertising on Amazon (product ads in search and on cards): campaign structure (auto/manual, by keywords/ASIN/categories), collecting and selecting keywords, managing bids/budgets, negative keywords, search term analysis, controlling metrics (ACoS — advertising cost of sales, TACoS, CTR, conversion), regular optimization. The work: structure, keywords/bids, optimization, analytics. Honestly about 'advertising works while there is a budget', this is key: campaigns give visibility and traffic for money; the budget runs out — impressions stop; this is a paid channel, not organic. 'We set up PPC — there will be stable sales forever' = a lie. Honestly about 'the Amazon auction decides place and price': the position is determined by the bid, relevance and listing metrics — we manage bids but do not control the auction; 'we guarantee top' = a lie. Honestly about 'traffic ≠ sales': advertising brings clicks, but conversion depends on the listing, price, reviews, rating, availability — a weak listing will drain the budget. Honestly about 'ACoS is not guaranteed': payback depends on factors beyond advertising; we optimize ACoS/TACoS, but a specific payback cannot be guaranteed. Honestly about 'a base is needed': PPC is effective on a worked-out listing with an adequate price/reviews and in stock; advertising a 'raw'/no-reviews product is a budget drain, we will honestly warn. Honestly about 'no click fraud': we do not inflate impressions/clicks by prohibited methods. Honestly about the effect: it sets up and runs Amazon Sponsored Products (campaign structure, keywords/bids, negatives, ACoS/TACoS optimization), giving manageable paid traffic, but advertising works while there is a budget, the Amazon auction decides place/price, traffic ≠ sales, ACoS is not guaranteed, a worked-out listing is needed, no click fraud. Honestly about access: a worked-out listing (in stock), an ad budget, Seller/Advertising Console access are needed. An important boundary: this is Sponsored Products (PPC); Amazon launch/management — 583; FBA — 584; DSP (programmatic) — 586. The base price starts from 22,000 ₽ for setup/management (excluding the Amazon ad budget).

• PPC is not set up/drains the budget: chaotic keywords, no negatives, high ACoS.
• A misconception that PPC = guaranteed top and stable sales forever.
• Advertising a 'raw' listing/without reviews/out of stock — a budget drain without orders.
• Expecting guaranteed payback (ACoS); a desire to inflate impressions/clicks.

• Campaign structure (auto/manual, keywords/ASIN/categories), collecting/selecting keywords
• Managing bids/budgets, negative keywords, search term analysis
• Controlling metrics (ACoS/TACoS/CTR/conversion), regular optimization
• An honest assessment: are the listing/price/reviews/availability ready for advertising, what depends on demand/competition
• Recommendations on the listing/price/reviews to increase ad conversion
• Honest boundaries (advertising works while there is a budget; the Amazon auction decides place/price; traffic ≠ sales; ACoS is not guaranteed; no click fraud)
• Documentation and handover
• Review with you

• Set-up and managed Amazon Sponsored Products campaigns with keyword/bid management + ACoS/TACoS analytics
• Manageable paid traffic to a worked-out listing
• An honest assessment: what PPC gives and what depends on the listing/price/reviews/competition
• Honest boundaries (works while there is a budget; not a guarantee of top/ACoS; no click fraud)

• We check listing/price/reviews/availability readiness, build campaign structure, collect keywords
• We negative-key the irrelevant, analyze search terms, optimize by ACoS/TACoS
• We honestly set boundaries (while there is a budget; the auction decides; ACoS is not guaranteed) and report

• Will PPC give guaranteed payback and top?

  No, honestly: the place and price are determined by the Amazon auction (bid, relevance, listing metrics) — top cannot be guaranteed. And ACoS depends on the listing, price, reviews, competition — we optimize ACoS/TACoS, but cannot guarantee a specific payback. 'We guarantee ACoS/top' is a deception.

• I launch PPC — will there be stable sales?

  While there is a budget, honestly: advertising gives impressions and traffic, but the budget runs out — impressions stop. This is a paid channel, not organic. And traffic ≠ sales: conversion depends on the listing, price, reviews, availability. We honestly run PPC as a tool, without 'sales forever'.

• Can I advertise a listing without reviews/optimization?

  You can, but it is a budget drain, honestly: PPC drives traffic to the listing, and if it is raw/without reviews/out of stock/the price inflated — clicks do not convert, the budget is wasted. We will honestly warn and recommend working out the listing first and gathering genuine reviews. We do not do click fraud/inflation.