AMP for News

AMP for News is working with the Accelerated Mobile Pages technology: creating/configuring lightweight AMP versions of articles that open very fast on mobile and can be cached and preloaded by Google. But before doing it — an honest feasibility review, because the context has changed. Honestly about AMP's status, this is key: AMP's role has noticeably declined. AMP used to be effectively mandatory for news to appear in Google's Top Stories carousel; since 2021 this requirement is lifted — any pages that are fast enough and pass Core Web Vitals can appear there. Many major publishers have wound down or reduced AMP. So AMP is no longer a 'ticket into news', and presenting it as mandatory would be dishonest. Honestly about AMP's limitations: for the sake of speed AMP restricts custom JavaScript and some functionality; pages are traditionally served from Google's cache (URL/branding nuances); there are specifics with analytics, ads and integrations. These are trade-offs to know in advance. Honestly about the alternative: it is often wiser to invest in the speed and Core Web Vitals of regular mobile pages (service 861) — you get the same speed without AMP's limitations. We will honestly compare for your situation. Honestly about when AMP is still apt: if you already have a large AMP infrastructure, specific partner integrations or platforms where AMP gives an advantage — maintaining/optimizing AMP is justified. Honestly about the effect: AMP gives speed but does NOT guarantee appearing in Top Stories or traffic growth — that depends on content quality and competition. Honestly about access: access to the site/CMS is needed. An important boundary: this is AMP; regular mobile-site optimization — 861, PWA — 839. Picture this: instead of 'blindly implementing an aging standard' — an honest decision on whether AMP is needed, and a proper implementation if yes. The base price starts from 18,000 ₽ (depends on scope and the feasibility decision).

• It is believed you cannot reach Top Stories without AMP (no longer true).
• News pages open slowly on mobile.
• AMP is implemented crookedly: analytics/branding problems.
• It is unclear whether AMP is needed today or fast regular pages suffice.

• An honest AMP feasibility assessment for your situation
• Implementing/configuring correct AMP pages (if justified)
• Accounting for AMP limitations (JS, Google cache, analytics)
• A comparison with regular-page optimization (861)
• Analytics/branding setup within AMP
• Honest boundaries (AMP not mandatory for Top Stories since 2021)
• Maintaining existing AMP infrastructure
• Handover and review with you

• An honest decision: whether you need AMP at all
• Fast AMP pages (if feasible) without crooked integrations
• Understanding the limitations and alternatives
• Speed for mobile (Top Stories/traffic — not a guarantee)

• We assess whether AMP is needed or regular-page speed (861) is better
• If yes — we implement correct AMP accounting for the limitations
• We honestly show boundaries and alternatives, review with you

• Without AMP will my news not reach Google Top Stories?

  That is no longer true, and it is important to say honestly. Since 2021 Google removed the AMP requirement for the Top Stories carousel — regular pages can appear there if they are fast enough and pass Core Web Vitals. AMP is no longer mandatory for news. So we will first honestly assess whether you need it rather than implement it by inertia.

• Then is it worth doing AMP at all?

  It depends on the situation, and we will honestly review it. It is often wiser to invest in the speed of regular mobile pages (861) — the same speed without AMP's limitations (restricted JS, Google cache, analytics/branding nuances). But if you already have a large AMP infrastructure or specific integrations where AMP gives an advantage, maintaining it is justified. We decide by your data, not dogmatically.

• Does AMP guarantee traffic growth and a news spot?

  No, honestly: AMP gives speed but does not guarantee appearing in Top Stories or traffic growth. A news spot depends on content quality and relevance, authority and competition, not on a single technology. We ensure speed and correctness, but traffic is about content and editorial value, and promising it would be dishonest.