Analytics integrations

Analytics integration is the setup of web-analytics systems (Yandex Metrica, Google Analytics 4, Matomo and others) on your site or store. We set up counters, event tracking (clicks, forms, add-to-cart), goals and conversions (request, order, call), e-commerce data, basic reports and dashboards, a check of collection correctness and a cookie consent banner. Honestly about the main point: analytics is measurement, not growth. It shows where people come from and what they do, but on its own it does not raise sales — the decisions and changes from the data are yours; without analytics you act blind, with it by the numbers, but the numbers still have to be applied. And honestly about accuracy: no system collects 100% of the data. Some visitors are cut by ad-blockers and extensions, some reject cookies (and without consent you cannot count them), there are bots and browser cross-site limits (ITP), and large volumes are sometimes sampled. So analytics numbers are a close estimate, not a perfectly exact count; we set up collection to lose less and honestly show the limit. For Russia, Yandex Metrica is often more practical: data is on Yandex’s side in the RF, while Google Analytics 4 is not always available in the RF and may be legally restricted — we will confirm what applies to your case before launch. Attribution (which channel "brought" a sale) is always approximate: last click is not the whole truth, offline and cross-device are seen only partly, and even multi-touch analytics cannot join all touchpoints perfectly. Collection depends on correct tagging: if the developer changes the site, tracking can break — so we make a verifiable setup with documentation. User data is personal under 152-FZ: a consent banner and correct handling are needed, that is on you, we help technically. Our price is for the setup; paid tiers of the systems (if you exceed the free limits) are your cost. Free tiers have limits on data volume, retention period and a sampling threshold — we will plan for your volumes. Maintenance of the tagging on later site changes is not included in the starting price and is discussed separately. If you have very little traffic or no advertising, deep analytics is excessive — a basic counter is enough, and we will honestly say so. Picture this: instead of guessing "the ads seem to work", you see that half the requests come from search and almost none from one social network, and you stop paying for what does not deliver. The base price starts from 30,000 ₽; it depends on the number of goals, systems and your platform.

• You do not know where customers come from or what they do on the site.
• Goals and conversions are not set up — you cannot tell if ads pay off.
• Data in different systems does not match, the reports cannot be trusted.
• You make decisions by gut feeling, without numbers.

• Connecting counters: Yandex Metrica / Google Analytics 4 / Matomo
• Event tracking: clicks, forms, cart, scroll
• Goals and conversions: request, order, call, sign-up
• E-commerce data transfer
• Basic reports and dashboards for your questions
• A check of collection correctness and data-loss control
• A cookie consent banner and highlighting 152-FZ requirements
• An honest assessment of whether you need deep analytics or a counter is enough

• You see traffic sources and the main behavior patterns (not 100% of visits — such are the collection limits)
• Goals and conversions are measured — you see what pays off
• Data is collected correctly, within what is realistically possible
• It is clear where measurement and its limit end and your decisions and growth begin

• We clarify your questions to the data and which systems fit
• We connect counters, set up events, goals and consent
• We verify collection correctness, deliver reports and documentation

• Will the data be 100% accurate?

  No, and promising that would be dishonest. Some visitors are cut by ad-blockers and extensions, some reject cookies (you cannot count them without consent), there are bots and browser limits, and large volumes are sampled. Analytics gives a close estimate, not a perfectly exact count. We set up collection to lose less and honestly show the accuracy limit.

• Will analytics raise my sales?

  On its own — no. Analytics measures: it shows where people come from and what they do. Sales are grown by your decisions on that data — turning off ads that do not work, fixing a page where people leave. Without analytics you are blind; with it you see, but applying the conclusions is on you. Promising "growth from installing a counter" would be dishonest.

• Metrica or Google Analytics?

  For Russia, Yandex Metrica is often more practical: data is on Yandex’s side in the RF, with session replay and heatmaps. Google Analytics 4 has availability and legal-compliance nuances in the RF. Often both are installed or one is chosen for the audience and ad systems — we pick for your situation, without pushing.