Description optimization
We optimize the app's store description: so the first lines hook, the essence and benefit are clear, and the text helps the decision to install. Honestly upfront: the description works DIFFERENTLY across stores — in Google Play the description text is indexed and matters for search, while in the App Store the description does NOT affect ranking keywords (there is a separate keyword field), but it does affect conversion. And the description does not guarantee downloads — it helps the decision but replaces neither keywords nor the product itself.
Description optimization — overview
Description optimization is reworking the app's description text in the App Store and Google Play so it conveys the benefit clearly and convincingly and helps the user decide to install. Honestly about the store difference, this is key: the description works differently. In Google Play the full description is indexed — i.e. its text directly affects which queries you are found by (so keywords are meaningfully and naturally embedded there). In the App Store the description does NOT affect ranking keywords — search there is handled by a separate keyword field — but the description still matters for conversion: it is read to understand whether to install. So for Google Play we write the description both for search and for the human, and for the App Store — primarily for the human/conversion. Honestly about the first lines: the user sees only the beginning of the description (then 'more'), so the most important — the benefit and hook — must be in the first lines, otherwise they are not read further. Honestly about honest text, this matters: we do not write over-promises ('the best app', 'solves all problems') — that both repels and is risky at review. The text should honestly and appealingly describe what the app actually does. Honestly about 'no guarantee': a good description increases install conversion but does not guarantee download numbers — that depends on keywords (845), title (846), visuals (848), and on the product itself. Honestly about access: access to consoles and an understanding of the product are needed. An important boundary: this is the description; keywords — 845, title — 846, screenshots — 848, general ASO — 844. Picture this: instead of 'a wall of text about nothing' — a description where it is clear from the first lines why to install. The base price starts from 10,000 ₽ (per store/language — to be clarified).
Problems we solve
- The description is a wall of text, the essence is not grasped.
- The first lines do not hook, no one reads further.
- In Google Play the description does not work for search (no keywords).
- The text has over-promises that repel and risk review.
What's included in the Description optimization service
- Reworking the description for benefit and conversion
- Strong first lines (the most important at the start)
- For Google Play — natural keyword embedding (indexed)
- For the App Store — a focus on conversion (description does not rank)
- Honest text without over-promises (safe at review)
- Structure: benefit, features, for whom
- Consistency with the title (846) and keywords (845)
- Handover and review with you
What you get
- A description that clearly conveys the benefit from the first lines
- Accounting for the difference: Google Play (search) vs App Store (conversion)
- Less review risk (no over-promises)
- Higher install conversion (download numbers — not a guarantee)
How the work goes: steps
- We study the product, audience, keywords (845); collect access
- We write the description for each store accounting for its mechanics
- We agree, set honest boundaries on the effect with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Does the description affect store search?
Differently, and this matters. In Google Play the full description is indexed — its text directly affects findability, so it makes sense to embed keywords there. In the App Store the description does NOT affect keyword ranking (a separate keyword field handles that), but it affects conversion — it is read before installing. So we optimize the description for each store's mechanics separately.
Can I write that the app is the best and solves everything?
Better not, and that is honest. Over-promises ('the best', 'solves all problems') repel users and risk rejection at review. An honest, appealing description of what the app actually does and whom it helps works far better. Trust converts to installs better than loud promises.
Will a good description increase downloads?
It increases install conversion among those who opened the page, but we honestly do not guarantee download numbers. Downloads depend on everything together: keywords (845), title (846), visuals (848), reviews and the product itself, as well as traffic (including paid — 860). The description is an important but not the only factor.
About the provider
The «Description optimization» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.