Site quality · Mobile

App preview video

We make an app preview video for the page in the App Store and Google Play: a short clip that shows the app in action in seconds and helps the decision to install. Honestly upfront: video can raise conversion but does NOT guarantee download numbers; the stores have strict format and length requirements (App Store 15–30 sec, the preview often plays without sound); the video must show the real interface (staged footage of the non-existent leads to rejection and bad reviews); and not all users watch to the end — the first seconds decide.

Price
$5,000
Duration
usually 1–2 weeks (depends on complexity)

App preview video — overview

App preview video — price, timeline & scope

App preview video is creating a short app preview for its store page: recording the real interface, editing into a dynamic clip that shows the essence and key scenarios. Honestly about store requirements, this is key: the App Store and Google Play have strict rules — in the App Store a preview lasts 15–30 seconds, is captured from a real device screen, with format limits; Google Play has its own promo-video requirements. We make the clip strictly within the rules, otherwise it will not be accepted. Honestly about sound and the first seconds: on the page the preview often starts automatically without sound, so the clip must be clear without sound, and the most important must be in the first seconds, because not everyone watches to the end. Honestly about truthfulness, this is fundamental: the video must show the real app and real features. Staged footage of non-existent functionality leads to rejection at review, bad reviews 'it was not like that in the video' and refunds. We make the clip appealing but honest. Honestly about the effect: a good video can raise page conversion, but this is not guaranteed and depends on the product and audience — for some apps strong screenshots (848) work no worse, so video is not always necessary. We will honestly say whether you need it. Honestly about cost and maintenance: video production is separate work; with major interface changes the clip will have to be updated. Honestly about access: an app build/access to screens is needed. An important boundary: this is a preview video; screenshots — 848, general ASO — 844. Picture this: instead of 'a static page' — a short clip showing the app in action. The base price starts from 25,000 ₽ (depends on editing complexity).

Problems we solve

  • The page is static, the app is not seen 'in action'.
  • A complex product is hard to explain with pictures and text.
  • A DIY video does not pass the stores' requirements.
  • The video is long and unclear without sound — it is not watched.

What's included in the App preview video service

  • A script and storyboard for key scenarios
  • Recording the real app interface
  • Editing within store rules (length/format)
  • Clarity without sound + strong first seconds
  • Truthfulness (real features, no staging)
  • An honest assessment: is video needed or are screenshots (848) enough
  • Adaptation for the App Store and Google Play
  • Handover of sources and review with you

What you get

  • A short preview showing the app in action
  • Compliance with App Store and Google Play requirements
  • Clear even without sound, hooks in the first seconds
  • Possible conversion growth (download numbers — not a guarantee)

How the work goes: steps

  • We define key scenarios and whether video is needed at all; collect access
  • We write the script, record the interface, edit within the rules
  • We check compliance, honestly set effect boundaries with you

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Will video guaranteed boost downloads?

    No, honestly: video can raise page conversion, but this is not guaranteed and depends on the product and audience. For some apps strong screenshots (848) work no worse than video. We will honestly assess whether you need a preview and will not push video for its own sake — if the effect is doubtful, we will say so directly.

  • Can the video show features that do not exist yet?

    No — that harms. The video must show the real interface and real features. Staging the non-existent leads to rejection at review, reviews 'it was not like that in the video' and refunds. We make the clip appealing honestly: through real scenarios and good editing, not invention.

  • Why are there length and format limits?

    These are store requirements: in the App Store a preview lasts 15–30 seconds and is captured from a real screen, Google Play has its own promo-video rules. Plus on the page the clip often plays without sound, so it must be clear that way, and above all — in the first seconds. We make the video strictly within these frames, otherwise it simply will not be accepted.

About the provider

The «App preview video» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated