Site quality · Mobile

Featured app submissions

We prepare and submit an application for your app to be featured in the App Store and Google Play collections/showcases: we craft a strong presentation for the store's editorial team and submit it through the right channels. Being featured gives a powerful influx of attention. Honestly upfront: a spot in collections is an EDITORIAL decision by Apple/Google, it CANNOT be bought and CANNOT be guaranteed; we raise the chances with a quality application, but the final choice is always the store's and depends on the app's quality, uniqueness and timing.

Price
$2,000
Duration
usually 3–7 business days to prepare and submit

Featured app submissions — overview

Featured app submissions — price, timeline & scope

Featured app submissions is preparing your app for review by the store's editorial team for featuring and submitting the application through the right channels (for the App Store — via App Store Connect / the nomination form, for Google Play — via its mechanisms and contacts). We help articulate what makes the app interesting to the editors: uniqueness, quality, novelty, relevance to current themes and events, good visuals and stability. Honestly about the main thing, this is key: Featured is an editorial decision by Apple and Google. It CANNOT be bought, cannot be 'arranged', and no one can honestly guarantee it. Anyone promising 'we will guaranteed get featured' is misleading. We do the maximum on our side — a strong, properly submitted application — but the final decision is always the store editors'. Honestly about chance factors: apps with quality execution, a unique idea, good visuals, stability and good timing (e.g. seasonal or for a new platform feature) have higher chances. If the app is raw, the chance is low — we will honestly say so and may advise finishing the product first. Honestly about the effect: being featured can give a powerful influx of installs, but it is itself not guaranteed and not forever (collections change). Honestly about access: console access and app materials are needed (partly overlaps with the press kit 852). An important boundary: this is featured submissions; press kit — 852, general ASO — 844, paid promotion — 860. Picture this: instead of 'waiting to be noticed on your own' — a well-crafted application raising the chance of being featured. The base price starts from 10,000 ₽ (depends on the number of stores and material preparation).

Problems we solve

  • The app is good but the store does not notice it.
  • It is unclear how and where to submit a featuring application.
  • The application is weak — editors cannot see what is interesting.
  • The temptation to believe those who 'guarantee' being featured.

What's included in the Featured app submissions service

  • Preparing a strong app presentation for the editors
  • Articulating uniqueness/novelty/timing
  • Submitting via the right channels (App Store / Google Play)
  • An honest assessment of the real chance (and what to improve before submitting)
  • Honest boundaries (Featured cannot be bought/guaranteed)
  • Materials for the application (overlap with the press kit 852)
  • Recommendations on submission timing
  • Handover and review with you

What you get

  • A well-crafted and submitted featuring application
  • A higher chance of being featured (no guarantee — editors decide)
  • An honest understanding of the real chance in advance
  • Materials useful for the press kit (852) too

How the work goes: steps

  • We assess app readiness and the real chance; collect materials
  • We prepare the presentation and submit via the right channels
  • We honestly report boundaries (the store decides) and timing with you

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Do you guarantee being featured in the App Store/Google Play?

    No, and anyone promising this is misleading. Featured is an editorial decision by Apple and Google: it cannot be bought and cannot be guaranteed. We raise the chance with a strong, properly submitted application, but the final choice is always the store editors' and depends on the app's quality, uniqueness and timing.

  • What does the chance of being featured depend on?

    On execution quality, idea uniqueness, good visuals, stability and good timing (season, a new platform feature, a relevant theme). A raw app has almost no chance — we will honestly say so and may advise finishing the product first. We influence the submission and timing, but not the editorial decision itself.

  • Can a featuring spot be 'paid for'?

    No — that is not how it works and would be deception. Editorial collection spots are not for sale. Paid promotion exists separately — these are ad formats in the stores (e.g. Apple Search Ads — that is our 860), but that is NOT editorial Featured. We honestly separate them: a featuring application raises the chance legally, and there are no guarantees here.

About the provider

The «Featured app submissions» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated