App-store search ads
We set up and run paid app advertising in store search — Apple Search Ads (App Store) and app campaigns in Google Ads: your app is shown for relevant queries above the results. It is a controllable install channel. Honestly upfront: this is PAID advertising — you pay for impressions/clicks/installs, it is NOT free organic ASO (844); and it does NOT guarantee profitable payback: the result depends on bids, competition, budget, your funnel and product value — we increase effectiveness but do not promise profit.
App-store search ads — overview
App-store search ads is setting up and running paid campaigns that show your app for search queries in the App Store (Apple Search Ads) and in Google (App campaigns / Google Ads for apps). It includes: campaign structure, keyword and audience selection, bids, creatives/texts, install and cost tracking, data-driven optimization. Honestly about the main thing, this is key: this is a paid channel. You pay for advertising (per click, impression or install depending on the format) — unlike organic ASO (844), which is free but slower. Search Ads give a fast controllable flow, but for money, and while you pay. Honestly about payback: no one honestly guarantees profitable ROI/ROAS. The cost per install depends on competition and bids, and whether it pays off depends on your funnel (retention, monetization) and product value. We increase campaign effectiveness (precise keywords, bid optimization, filtering the irrelevant), but promising 'ads will pay off X times' would be deception — too many factors are on your side. Honestly about budget: an ad budget is needed besides our management work, and the result scales with budget, but not linearly (there are limits and price growth from competition). Honestly about the link: ads work better on a well-crafted page (ASO 844, screenshots 848) and with attribution/analytics set up (855/854) — otherwise it is unclear what pays off. Honestly about access: ad accounts and access to install data are needed. An important boundary: this is paid Search Ads; organic ASO — 844, attribution — 855, editorial Featured (cannot be bought) — 851. Picture this: instead of 'waiting for organic' — a controllable paid install flow with an honest payback assessment. The base price starts from 25,000 ₽ for setup/management (the ad budget is separate).
Problems we solve
- You need a fast controllable install flow, organic is slow.
- Ad budget is spent without structure and optimization.
- It is unclear whether ads pay off (no attribution/analytics).
- Expecting guaranteed profit from paid advertising.
What's included in the App-store search ads service
- Setting up Apple Search Ads and/or Google App campaigns
- Campaign structure, keywords, audiences, bids
- Creatives/texts for ads (where applicable)
- Cost-per-install tracking and data-driven optimization
- An honest payback assessment (no ROI guarantees)
- A link with ASO (844), attribution (855), analytics (854)
- Regular campaign optimization
- Handover and review of reports with you
What you get
- A controllable paid install flow from store search
- Structured, optimizable campaigns
- Understanding the cost per install (payback — not a guarantee)
- Higher effectiveness via keywords and bid optimization
How the work goes: steps
- We define goals, budget, keywords; collect ad-account access
- We set up campaigns, link with attribution/analytics
- We run and optimize by data, honestly show payback with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Is this the same as ASO? Are the ads free?
No, these are different. ASO (844) is organic optimization, free but slower. Search Ads are paid advertising: you pay per click/impression/install, and the app is shown while you pay. It is a fast controllable channel, but for money. We honestly separate them: ASO grows organic, Search Ads buys traffic — usually they are combined.
Do you guarantee the ads will pay off?
No, and anyone guaranteeing profitable ROI is misleading. The cost per install depends on competition and bids, and payback depends on your funnel (retention, monetization) and product value. We increase campaign effectiveness and honestly show the cost per install and results, but promising profit from ads would be dishonest — too many factors are on the product side.
Can this get me into App Store collections?
No — these are different things. Search Ads are paid ad placements in search, they can be bought. But editorial collections (Featured, service 851) are a store editorial decision, which cannot be bought. We honestly separate them: with ads you buy impressions in search, but not a spot in curated collections.
About the provider
The «App-store search ads» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.