Title / subtitle optimization
We optimize the app's title and subtitle in the stores: these are the 'strongest' elements by weight for search and the first thing a user sees. A well-crafted title boosts both findability and the desire to install. Honestly upfront: the title/subtitle matter but this is only a PART of ASO; there are strict character limits (in the App Store the title is up to 30 characters); you cannot stuff in others' brands and spam keywords (the store will reject it); and the title by itself guarantees neither positions nor downloads.
Title / subtitle optimization — overview
Title / subtitle optimization is crafting the app's title (name) and subtitle in the App Store and Google Play so that they work for search (contain important keywords) and for conversion (clearly and appealingly explain the essence) at the same time. This is one of the most weighty ASO elements: algorithms give the title large weight, and the user decides in a second whether it is interesting. Honestly about limits, this matters: the stores have strict length restrictions — e.g. in the App Store the name is up to 30 characters and a separate subtitle up to 30, Google Play has its own limits. So it is not 'we will fit in whatever we want' but jeweler's work: fit the brand + key meaning + an important word into a tight frame. Honestly about the rules, this is key: you cannot use others' trademarks and competitor names, you cannot spam keywords and loud promises ('best', '#1') without basis — the stores reject such pages at review. We make the title both strong and rule-compliant. Honestly about 'a part, not everything': the title is very important, but it is a part of ASO — without proper keywords (845), description (847) and visuals (848) the title alone is not enough. And it by itself does not guarantee search positions or download numbers: it increases the chance rather than promises the result. Honestly about A/B: you can truly test two title variants only with enough traffic (Google Play in particular has experiments); on small traffic the conclusions are unreliable. Honestly about access: access to developer consoles is needed. An important boundary: this is title/subtitle; keywords — 845, description — 847, screenshots — 848, general ASO — 844. Picture this: instead of 'a name exists but says nothing' — a title that is both found and wanted to be opened. The base price starts from 8,000 ₽ (per store/language — to be clarified).
Problems we solve
- The app name has no important keywords — found poorly.
- The title is unclear, the user does not grasp the essence in a second.
- People try to cram everything in, ignoring character limits.
- There is a risk of rejection for others' brands or keyword spam.
What's included in the Title / subtitle optimization service
- Crafting the title for search and conversion at once
- Crafting the subtitle/short description
- Fitting meaning and keywords into strict character limits
- Checking compliance with rules (no others' brands/spam)
- Variants for the App Store and Google Play separately
- Honest boundaries (part of ASO; no position/download guarantee)
- A recommendation on A/B (where traffic is enough)
- Handover and review with you
What you get
- A title working for both findability and installs
- Meaning and keywords aptly fit into limits
- Less risk of rejection at review
- Consistency with keywords (845) and description (847)
How the work goes: steps
- We take the keywords (845) and product essence; collect access
- We prepare title/subtitle variants within limits and rules
- We agree, where possible suggest A/B, set boundaries with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can more keywords be put into the title?
No, and that is honest for two reasons. First, strict character limits (in the App Store the name is up to 30 characters), it will not all fit. Second, keyword spam and loud unfounded promises are rejected by the stores at review. We carefully fit the brand, the main meaning and an important keyword into the frame — that works better than a word salad.
Does a good title guarantee I am found and installed?
No, honestly: the title is one of the most weighty ASO elements, but only a part. It increases the chance of findability and conversion but does not guarantee positions or download numbers — that depends on keywords (845), description (847), visuals (848), competition and the closed algorithm. We strengthen the title, but promising a result by number would be dishonest.
Can I mention a competitor in the name so I am found by it?
No — that is prohibited. Using others' trademarks and competitor names in the title violates App Store and Google Play rules and leads to rejection or sanctions. We make the title strong by legal means: through your relevant keywords and a clear wording of the essence.
About the provider
The «Title / subtitle optimization» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.