AppMetrica setup
We implement AppMetrica — Yandex's free analytics for mobile apps (and web): connect the SDK, tag events and screens, set up funnels, retention, crash reporting and install attribution if needed. So you understand how users behave in the app and where it crashes. Honestly upfront: this is measurement setup, not doing the analysis for you and not growing installs; and data quality depends on correct event tagging in the app.
AppMetrica setup — overview
AppMetrica setup is a one-off implementation project: we connect the SDK in your app (iOS/Android, web if needed), design and tag events and screens, set up user profiles, funnels, retention reports, crash and ANR reports, and if needed install-attribution tracking (which campaigns users come from) via partner integrations and deeplinks. Honestly about requirements: access to the app code and a new store release are needed — the SDK is embedded into the build, it cannot be turned on 'from outside' instantly; data flows after the release and accumulation. Honestly about attribution, this matters: install and source attribution is a model with known limitations (iOS privacy/ATT, fraud, modeled data), not an absolute truth; numbers across systems diverge. Honestly about the essence: this is collection setup, NOT analysis and NOT install/retention growth — AppMetrica shows behavior and crashes, conclusions and improvements are yours or your analyst's; the implementation itself does not raise the metrics. Honestly about data: what is counted is what is tagged — incomplete or wrong events give crooked funnels (garbage in, garbage out). Honestly about the platform: AppMetrica itself is free; partner trackers/attribution services may be paid when connected — separately. Privacy: in-app data collection needs consent and a policy and store rules; the legal assessment is given by a lawyer, we do not guarantee compliance. Maintenance: when the app updates the tagging needs upkeep. An important boundary: this is AppMetrica setup for an app, not website web analytics (GA4/Metrica are different), not app development and not buying installs. If you do not have a mobile app, this service is not needed. Picture this: instead of 'the app crashes for some users and we learn from store reviews' you see crashes and behavior in reports. The base price starts from 18,000 ₽ per project; it depends on the platforms (iOS/Android/web) and the number of events.
Problems we solve
- You do not understand how users behave inside the app.
- You learn of crashes from store reviews, not from data.
- There are no funnels, retention and install attribution.
- In-app events are not tagged or tagged incorrectly.
What's included in the AppMetrica setup service
- Connecting the AppMetrica SDK (iOS/Android, web if needed)
- Tagging events and screens, user profiles
- Funnels and retention reports
- Crash and ANR reports
- Install attribution via partners/deeplinks (if needed)
- Verification of tagging correctness
- Dashboards for key app metrics
- Handover of access and a short instruction
What you get
- You understand how users behave in the app
- Crashes are visible in data, not via reviews
- Funnels, retention and (opt.) install sources
- A base for app product analytics (conclusions — separately)
How the work goes: steps
- We clarify platforms, events, whether attribution is needed; collect access to the app code
- We embed the SDK, tag events, set up funnels, crash and attribution
- We verify after release on real data, hand over access and an instruction
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will AppMetrica raise installs and retention?
No. AppMetrica measures behavior and crashes, but by itself it does not raise the metrics. Conclusions and improvements are made by you or an analyst; install and retention growth is separate work (ASO, ads, product), not a consequence of the implementation.
Can the install-source data be fully trusted?
Attribution is a model with limitations (iOS privacy/ATT, fraud, modeled data), not an absolute truth; numbers across systems diverge. We set it up correctly, but a 'single accurate' picture of sources does not exist.
Can it be turned on without an app update?
No. The SDK is embedded into the build and needs access to code and a new store release. Data starts flowing after the release and accumulation, not instantly.
About the provider
The «AppMetrica setup» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.