End-to-end analytics
We build end-to-end analytics: we link ad spend from the accounts with leads and sales from CRM and analytics, so you see payback and cost-per-customer by every channel and campaign. So you understand which ads really bring money, not clicks. Honestly upfront: this is data-system setup and methodology agreement, not doing the analysis for you and not raising payback; and accuracy depends on correct data passing and the chosen attribution model.
End-to-end analytics — overview
End-to-end analytics is a one-off implementation project (with possible monthly operation): we link spend data (ad accounts), lead/deal data (CRM) and behavior data (web analytics), connect call tracking if needed, set up conversion and revenue passing, agree on the attribution methodology and compute payback by channels/campaigns — ROAS, CPA/CPO, revenue and, where data allows, margin; we present it on a dashboard. Honestly about attribution, this is key: a single 'true' ROI figure does not exist — it depends on the attribution model (last-click, positional, data-driven), the conversion window, the handling of refunds, offline sales and a long deal cycle; the figure is a reasoned estimate, not an absolute truth, and it differs across models — we fix a single methodology with you. Honestly about data: it all rests on correct passing — if conversions/revenue are set up incompletely, duplicated, or the CRM is kept carelessly, end-to-end analytics will lie (garbage in, garbage out); putting the sources in order (analytics setup, CRM discipline) is separate work. Honestly about requirements: access to all sources (accounts, CRM, analytics, site) and correctly recorded deals are needed. Honestly about the essence: this is data consolidation and computation, NOT raising payback and NOT running ads — the system shows what pays off, while decisions and growth work (bids, creatives, assortment) are done by you or your specialist; the implementation itself does not raise ROI. Honestly about metrics: we see correlations and the fact, not a proven cause, and not a forecast. Honestly about the platform: BI/call tracking/connectors may be paid — billed directly by the services, separately. Maintenance: when sources change the system needs upkeep. An important boundary: this is end-to-end analytics, not real-time payback monitoring (a separate service), not running ads and not setting up a single system. If there are one or two channels and simple deals, full end-to-end analytics may be redundant. Picture this: instead of 'we spend on five channels and argue by gut which brings profit' you see each channel's payback by an agreed methodology. The base price starts from 35,000 ₽ per project; it depends on the number of sources and attribution complexity (BI/call tracking — separately).
Problems we solve
- You do not see which channels really bring profit, not clicks.
- Spend in accounts, leads in CRM, revenue separate — all manual and disputable.
- ROI is computed differently and you do not trust the numbers.
- You make budget decisions by gut feel.
What's included in the End-to-end analytics service
- Linking spend (accounts) with leads/deals (CRM) and behavior (analytics)
- Connecting call tracking if needed
- Setting up conversion and revenue passing
- Agreeing on the attribution methodology and conversion window
- Computing ROAS, CPA/CPO, revenue by channels/campaigns
- Payback dashboard + flagging data gaps
- Optionally monthly operation
- Handover of access and an instruction
What you get
- You see payback of each channel and campaign
- A single agreed ROI methodology that is trusted
- Budget decisions on data, not on gut feel
- A base for optimization (payback growth — separately)
How the work goes: steps
- We clarify channels, revenue sources, the attribution methodology; collect access to all systems
- We link data, set up passing, compute payback, assemble the dashboard
- We verify on real data, hand over access and an instruction
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will end-to-end analytics raise ad payback?
Not directly. It shows what pays off and what does not by an agreed methodology; decisions and growth work (bids, creatives, assortment) are done by you or your specialist. The implementation itself does not raise ROI — but it gives a base for correct decisions.
Why does your ROI differ from the account's numbers?
ROI depends on the attribution model, the conversion window, the handling of refunds and offline sales — it differs across models, it is a reasoned estimate, not an absolute truth. The account computes by its own logic. We fix a single methodology and build on correct data passing.
Can the numbers be trusted?
As far as conversions/revenue are passed correctly and the CRM is kept well. With incomplete or duplicated data the analytics will be distorted (garbage in, garbage out). We flag gaps, but putting the sources in order is separate work.
About the provider
The «End-to-end analytics» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.