AR filters
We make AR filters (masks) for social media: interactive augmented-reality effects with your brand for stories/camera. Honestly and bluntly upfront: a branded AR filter is an engaging novelty, but NOT a guarantee of virality, reach or sales. Whether a filter becomes popular is decided by the audience and platform algorithms — it cannot be guaranteed. Plus a filter goes through platform moderation (may not be approved), and the novelty effect of AR is impermanent. We honestly make a quality AR filter, without promises of virality and reach.
AR filters — overview
AR filters are interactive augmented-reality effects (masks, try-ons, backgrounds, mini-games) for social media cameras/stories, with branding. They are created in platform tools (e.g., Spark AR/Meta, VK effects, etc.) and go through platform moderation. The goal is to engage the audience with interactivity, give a branded UGC occasion. The work: analyzing the idea and platform, the filter concept, 3D/2D assets and logic, assembly, testing, submission for moderation. Honestly about 'an engaging novelty, not a guarantee of virality/reach/sales', this is key: an AR filter can engage and give branded mentions (when people use the mask), but whether it becomes popular/viral and gives reach/sales is decided by the audience and platform algorithms. Virality or reach cannot be guaranteed. Anyone promising a 'viral filter' is lying. We honestly increase the chances with quality and the idea but do not promise a result. Honestly about 'platform moderation': a filter goes through the platform's review and may not be approved (rule violation, brand restrictions, technical requirements). We make it per the guidelines, but final approval is up to the platform; we honestly note this. Honestly about 'the novelty effect is impermanent': AR filters are a trendy but volatile format; engagement depends on the idea, the moment and promotion, and interest in a specific filter may fade quickly. Honestly about 'an idea is needed, not just tech': an engaging filter is primarily an idea/an occasion to share, not just a beautiful effect. Without a strong idea even a technically good filter will not 'take off'. Honestly about promotion: for a filter to be found and used, it must be promoted — that is separate work. Honestly about the effect: it gives a quality branded AR filter with interactivity capable of engaging the audience, but it is a novelty, not a guarantee of virality/reach/sales (the audience/algorithms decide); goes through moderation (may not be approved); the novelty effect is impermanent; a strong idea and promotion are needed. Honestly about access: an idea/brand, platform, assets are needed. An important boundary: this is AR filters; reels/shorts — 320/360; promo video — 358; SMM promotion — separate. The base price starts from 20,000 ₽ (depends on the filter's complexity).
Problems we solve
- You want to engage the audience with interactivity/branded UGC but have no AR filter.
- A misconception that an AR filter by itself will go viral and give reach/sales.
- A misunderstanding that a filter goes through platform moderation (may not be approved).
- Betting on tech without a strong idea (the filter will not 'take off'); the novelty effect fades.
What's included in the AR filters service
- Analyzing the idea, brand and platform
- An engaging filter concept (an idea/an occasion to share, not just an effect)
- 3D/2D assets, interactivity logic, assembly in the platform's tools
- Testing and submission for moderation per the platform's guidelines
- An honest assessment of realism and the role of promotion
- Honest boundaries (an AR filter is an engaging novelty, NOT a guarantee of virality/reach/sales — the audience/algorithms decide; goes through moderation; the novelty effect is impermanent; an idea and promotion are needed)
- Documentation and handover
- Review with you
What you get
- A quality branded AR filter with interactivity
- An engaging occasion for UGC and branded mentions
- An honest assessment: what the filter gives and what depends on the audience/algorithms/promotion
- Honest boundaries (not a guarantee of virality/reach; depends on moderation/the idea)
How the work goes: steps
- We analyze the idea, brand, platform and guidelines
- We create the concept, assets, logic, assemble and test the filter
- We honestly set boundaries (a novelty, not a guarantee; moderation; promotion) and hand over/submit for moderation
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will an AR filter go viral and give reach/sales?
Not guaranteed, honestly: a filter can engage and give branded mentions, but whether it becomes viral and gives reach/sales is decided by the audience and platform algorithms. Virality or reach cannot be guaranteed. Anyone promising a 'viral filter' is lying. We increase the chances with quality and the idea but do not promise a result; promotion is also needed for spread.
Will the filter definitely be approved and published?
Not necessarily, honestly: an AR filter goes through platform moderation and may not be approved (rule violation, brand restrictions, technical requirements). We make it strictly per the guidelines to increase the chances of approval, but the final decision is up to the platform. We honestly note this rather than promise guaranteed publication.
Is the main thing for the filter to be technically cool?
Not only, honestly: an engaging filter is primarily an idea/an occasion to share, not just a beautiful effect. Without a strong idea even a technically good filter will not 'take off'. Plus the novelty effect of AR is impermanent, and spread requires promotion. We honestly work on the idea, not just the tech.
About the provider
The «AR filters» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.