Tutorial video
We make tutorial videos: clear step-by-step clips that teach how to use a product, service or solve a task. Honestly and bluntly upfront: a good tutorial helps users and reduces the support load, but it is a learning asset, NOT a sales/metrics growth tool. And importantly: a tutorial must ACCURATELY match the product; on changes it becomes outdated and starts misinforming — an update is needed. A tutorial helps figure things out but will not replace simplifying a too-complex product. We honestly make clear accurate tutorial videos, without promises of metrics.
Tutorial video — overview
A tutorial video is an instructional clip: a step-by-step explanation of how to use a product/feature or perform a task, with filming/screen recording/animation, voice-over or captions. Broader than a screencast (357) — may include filming, animation, different formats. For onboarding, training, support, a knowledge base. The work: analyzing the task and audience, the script, production (recording/filming/animation), editing, voice-over. Honestly about 'a learning asset, not a metrics lever': a good tutorial helps users master the product/task, reduces the support load and misunderstanding — useful for UX and support, but it is a learning material, not a standalone sales/conversion/retention growth tool. We honestly do not pass a tutorial off as a metrics lever. Honestly about 'accuracy and currency', this matters: a tutorial must accurately match the current product/process. On changes the video becomes outdated and misinforms (the user follows an out-of-date instruction) — an update is needed. We honestly warn about this. Honestly about 'a tutorial will not replace simplifying the product': a video helps figure things out, but if the product/process is genuinely complex, a tutorial compensates for the complexity rather than eliminating it. Sometimes it is more honest to simplify the product/UX. We will honestly point this out. Honestly about 'depends on accurate data/access': for a correct tutorial access to the product and an understanding of the process are needed; without it you cannot show correctly. Honestly about the effect: it gives a clear accurate tutorial video helping users and reducing the support load, but it is a learning asset, not a sales/metrics lever; accuracy/currency are critical (becomes outdated on changes); does not replace simplifying a complex product. Honestly about access: access to the product/process and scenarios are needed. An important boundary: this is a tutorial; screencast — 357; product demo — 368; onboarding texts — 330. The base price starts from 10,000 ₽ (depends on the duration and production).
Problems we solve
- Users find it hard to master the product/task: a clear tutorial video is needed.
- A misconception that a tutorial video is a sales/metrics growth tool.
- An outdated tutorial after a product/process change (misinforms).
- A tutorial is used to compensate for an overly complex product instead of simplifying it.
What's included in the Tutorial video service
- Analyzing the task, audience and process
- A step-by-step tutorial script
- Production (screen recording/filming/animation), voice-over/captions
- Editing into a clear instructional clip
- An honest assessment: does the video help or does the product/UX need simplifying
- Honest boundaries (a tutorial is a learning asset, NOT a sales/metrics lever; accuracy/currency are critical — becomes outdated on changes; does not replace simplifying a complex product)
- Documentation and handover
- Review with you
What you get
- A clear accurate step-by-step tutorial video
- The user masters the product/task, lower support load
- An honest assessment: what the video solves (learning) and what product/UX simplification does
- Honest boundaries (not a metrics lever; update on product changes)
How the work goes: steps
- We analyze the task, audience, process and product access
- We write the script, do the production, editing, voice-over
- We honestly set boundaries (a learning asset; updating on changes) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a tutorial video raise sales/conversion?
Not as a lever, honestly: a good tutorial helps users master the product/task and reduces the support load (useful for UX), but it is a learning material, not a standalone sales/conversion/retention growth tool. We make a clear instructional video but do not promise metrics growth from a tutorial.
Is a tutorial made once and forever?
No, honestly: a tutorial must accurately match the current product/process. On changes the video becomes outdated and misinforms — the user follows an out-of-date instruction. An update is needed on changes. We honestly warn about this so the tutorial does not mislead.
If the product is complex — will a tutorial solve everything?
It will help but not solve the root, honestly: a video helps figure things out, but if the product/process is genuinely complex, a tutorial compensates for the complexity rather than eliminating it. Sometimes it is more honest to simplify the product/UX than to explain the complex with a video. We will honestly say if the problem is in the product/UX itself (onboarding — 330).
About the provider
The «Tutorial video» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.