Backlink profile audit
We break down your backlink profile: how many links and of what quality, whether there are toxic and spammy ones, and where the gaps with competitors are — and give a plan for what to do about it. Honestly — an audit shows the picture and the risks, but it does not change the links itself: the effect comes from acting on what is found, and an abrupt disavow without analysis can do harm.
Backlink profile audit — overview
A backlink profile audit is a one-time check of the external links to your site: volume and dynamics, donor quality, the anchor list, the share of toxic and spammy links, profile naturalness, and gaps with competitors. The goal is to understand whether the profile helps or drags you down, and to build a plan: what to grow, what to clean, what to reject (disavow). Honestly about the main point: this is diagnosis, not a guarantee of ranking growth. The backlink profile is only one factor; the audit finds problems and opportunities, but positions depend on content, technical health, competition and implementation. It is a snapshot in time: links appear and disappear, and service databases update. Data comes from third-party services (Ahrefs, Serpstat, Majestic, etc.) — each has its own database and coverage, none sees every link; these are estimates, not the full picture. The licenses for these services are paid; we run the audit on our own access, and access to your Search Console / Yandex.Webmaster increases completeness — they show links that are not in third-party databases. Without such access the picture is less complete — we will note this honestly in the report. Important about disavow: rejecting links en masse without analysis is dangerous — you can remove useful links and drop; Yandex and Google work differently, and search engines often ignore spam on their own. We do not promise to "lift a penalty in a week" or "+X positions". What you get: a report on profile quality, a list of toxic candidates with a justification for each, gaps with competitors and recommendations (growth / cleanup / disavow); the cleanup, link buying and submitting the disavow themselves are separate work (by your hands or as our separate service) — the audit does not perform it. The comparison with competitors here is only at the level of gaps in your profile; a deep analysis of their links is a separate service, the "Competitor audit". If there are few links or the site is new, we will honestly say the audit will give a limited picture. Picture this: instead of "we got spammed" you get a fact — out of 1,200 domains only 40 are genuinely toxic, the rest are harmless, and you know what to touch. The base price starts from 10,000 ₽; it depends on the profile size.
Problems we solve
- You suspect links are dragging the site down but are not sure.
- Someone is building spammy links (negative SEO?), and it is unclear whether it is dangerous.
- You do not know which links you lack compared to competitors.
- A contractor bought links with no effect — you want to check the quality.
What's included in the Backlink profile audit service
- Link mass volume and dynamics (growth, drops, suspicious spikes)
- Donor quality: trust, topical relevance, spamminess
- Anchor list: ratio of commercial, branded and natural anchors
- Share of toxic and spammy links with a justification for each
- Profile naturalness and signs of manipulation / negative SEO
- Gaps with competitors: which donors and anchors are missing
- Recommendations: what to grow, what to clean, disavow candidates
- Honest note on third-party database limits and where disavow is not needed
What you get
- Clear understanding of whether links help or harm, no guessing
- A list of genuinely toxic links (not "clean everything")
- A plan: growth, cleanup, disavow (implementation is separate)
- Understanding where there is negative-SEO risk and where it is a false alarm
How the work goes: steps
- We clarify link history, regions and collect data (services + Search Console/Webmaster if possible)
- We analyze donors, anchors, toxicity and gaps with competitors
- We prepare a report with priorities and disavow candidates and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will positions grow after the audit?
The audit itself does not raise positions. It finds problems and opportunities in the link profile, but the profile is only one factor; growth depends on implementation, content, technical health and competition. We do not give guarantees of "+X positions" or of lifting a penalty.
Do all bad links need to be disavowed?
Usually not. A mass disavow without analysis is dangerous: you can remove useful links and drop, while search engines often ignore spam themselves. We give a justified list of candidates, not "clean everything".
Where does link data come from and is it complete?
From third-party services (Ahrefs, Serpstat, Majestic) — each has its own database and none sees every link, so these are estimates. Access to your Search Console / Webmaster increases completeness: they show links that are not in third-party databases.
About the provider
The «Backlink profile audit» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.