Brand reputation audit
We build a picture of your brand's reputation online: mentions, reviews and ratings on maps, marketplaces, review sites and social media, sentiment, pain points and the response to negativity — and give a plan of what to improve. Honestly — an audit shows what people say about you and where the weak spots are, but it does not change the reputation itself: that is shaped by your work with clients and systematic work with reviews, not by a single report.
Brand reputation audit — overview
A brand reputation audit is a one-time collection and analysis of what is written and said about you online: search mentions, reviews and ratings on Yandex.Maps, Google, 2GIS, marketplaces and review sites, discussions on social media and in communities, sentiment (positive/negative/neutral), typical complaints and strengths, how and how fast you respond to negativity, and a comparison with competitors. The goal is to understand the real reputation picture and build an improvement plan. Honestly about the main point: this is diagnosis, not reputation management and not removing negativity. The audit finds problems and growth points, but reputation changes through systematic work: replying to reviews, fixing the real causes of complaints, encouraging satisfied clients to leave honest reviews — that is separate, long-term work, not a result of the report. Important about law and ethics: an honest negative review cannot simply be deleted, and inflating or buying fake positive reviews is illegal (under Russian consumer-protection law and the FAS) and hurts trust; we do not do that and do not advise it. Removing outright defamatory or illegal material is a legal process, and we cannot guarantee its outcome. About data: monitoring runs via third-party services and open sources — it does not see everything (closed groups, private messages, not all platforms), and automated sentiment scoring can be inaccurate; it is an estimate, not the full picture. For more depth on some platforms (e.g. the Google Business Profile, the back office on review sites) access to your accounts is needed; without it — public data only. It is a snapshot in time: mentions appear constantly. What you get: a report with a map of mentions and reviews by platform, sentiment, pain points and a prioritized plan (where to respond, what to fix, where to grow presence); ongoing reputation management (ORM/SERM) is separate work. The report format is a PDF or spreadsheet with a summary and step-by-step recommendations; the "plan" is priorities and recommendations — implementing them and achieving the effect is up to you or up to us as a separate service. If the brand is new and there are almost no mentions, we will honestly say there is nothing to analyze yet and suggest where to start. Picture this: instead of "people write bad things about us" you learn that 80% of the negativity is about slow delivery on one platform, and you have not replied to reviews for six months. The base price starts from 15,000 ₽ for one brand across an agreed list of platforms; networks, multi-brand and several regions or languages are discussed separately, and the total depends on the number of platforms and mentions.
Problems we solve
- You do not know what is written about you and where, or the overall picture.
- There is negativity but it is unclear how much it matters and what to do.
- Competitors look better in reviews and it is unclear why.
- Before launching ads you want to understand the reputation background.
What's included in the Brand reputation audit service
- Collecting mentions in search and open sources
- Reviews and ratings: Yandex.Maps, Google, 2GIS, marketplaces, review sites
- Discussions on social media and in topical communities
- Sentiment: the ratio of positive, negative and neutral
- Typical complaints and strengths from reviews
- The speed and quality of your replies to reviews
- Comparison of the reputation background with competitors
- A prioritized report with pain points and a plan
What you get
- Clear understanding of what people say about you and where, no guessing
- The main pain points and strengths of the reputation
- A plan: where to respond, what to fix, where to grow presence
- Understanding where the problem is in service and where in handling reviews
How the work goes: steps
- We clarify the brand, platforms, competitors and key queries
- We collect mentions and reviews, assess sentiment and pain points
- We prepare a report with a reputation map and a prioritized plan and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will you remove negativity and bad reviews?
Honest reviews cannot simply be deleted, and inflating or buying fake positive ones is illegal (under Russian consumer-protection law and the FAS) and undermines trust; we do not do that. Removing defamation and illegal content is a legal process with an unpredictable outcome. We show the picture and give a plan to improve the reputation honestly.
Will the reputation get better after the audit?
The audit itself does not change it — it shows the picture and a plan. Reputation is improved by systematic work: replying to reviews, removing the causes of complaints, encouraging honest reviews — that is separate, long-term work, not a result of the report.
Will you find all the mentions?
No, finding everything is impossible: monitoring runs via third-party services and open sources and does not see closed groups, private messages and not all platforms, and automated sentiment scoring can be inaccurate. It is an estimate of the picture, not full coverage — we say so honestly.
About the provider
The «Brand reputation audit» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.