CDP implementation (Segment / mParticle / Tealium / Mindbox / BlueShift)

CDP implementation is a large one-off project (with possible support): we design a unified event and profile schema, connect sources (site, app, CRM, billing, support), set up collection, identification and profile merging (identity resolution), segments and audiences, and data flows to destinations (analytics, ads, email/CRM) — server-side where possible. Honestly about complexity and cost, this is key: a CDP is heavy infrastructure; implementation needs access to sources, time, approvals and a well-thought data schema; the platform itself is paid (often priced by event/profile volume) and billed directly by the vendor — SEPARATELY from our work; it is a solution for mid/large business with many sources. Honestly about data: a CDP unifies what you send it — a wrong schema, incomplete or contradictory data will give a 'single profile' made of garbage (garbage in, garbage out); identity resolution is rules and assumptions, not perfect stitching. Honestly about the essence: this is data infrastructure and its activation, NOT analysis-conclusions and NOT automatic growth — a CDP gives unified data and the ability to act (segments, personalization), but strategy, campaigns and growth itself are done by you or your team; the implementation itself does not raise sales. Honestly about privacy: a unified customer profile = sensitive data; consent, a policy and access governance are needed; the legal assessment is given by a lawyer, we do not guarantee compliance. Maintenance: the schema and flows need support. An important boundary: this is CDP implementation, not end-to-end analytics (adjacent), not single-system setup and not marketing strategy. For small business and simple sites a CDP is almost always overkill and expensive — we honestly say an analytics+CRM combo is enough. Picture this: instead of 'customer data is scattered across five systems and does not match' you get a single profile and can act on it. The base price starts from 60,000 ₽ per project; it depends on the number of sources/destinations and complexity (the CDP license is separate).

• Customer data is scattered across systems and not unified.
• There is no single profile and segments for personalization.
• Every data integration is a separate pain with duplicates.
• Marketing runs on fragmented, contradictory data.

• Designing the event and profile schema
• Connecting sources (site, app, CRM, billing, support)
• Identification and profile merging (identity resolution)
• Segments and audiences
• Data flows to destinations (analytics, ads, email/CRM)
• Data-quality verification (flagging gaps)
• Access and privacy governance (assessment — by a lawyer)
• Documentation and handover

• A single customer profile from different sources
• Segments and audiences to act on (personalization, ads)
• Fewer manual integrations and duplicates
• Infrastructure for growth (strategy and growth — separately)

• We clarify sources, destinations, schema, license budget; collect access
• We design the schema, connect sources, set up profiles and flows
• We verify data quality, hand over documentation and access

• Will a CDP raise sales?

  Not by itself. A CDP gives unified data and the ability to act (segments, personalization), but strategy, campaigns and growth are done by you or your team. The implementation is infrastructure, not automatic sales growth.

• Is the CDP license included in the price?

  No. The platform itself is paid (often by event/profile volume) and billed directly by the vendor, separate from our implementation work. For small business a CDP is usually overkill — an analytics+CRM combo is enough, we say honestly.

• Will the unified profile be perfectly accurate?

  No. A CDP unifies what you send it; with a wrong schema or contradictory data the profile will be inaccurate (garbage in, garbage out). Identity resolution is rules and assumptions, not perfect stitching.