DMP setup

DMP setup is a one-off implementation project: we connect audience data sources, set up collection, building and storage of segments, enrichment and third-party data work if needed, and link to ad platforms for targeting, exclusions and look-alike. Honestly about context, this is key: classic DMPs were largely built on third-party cookies and third-party data — with the disappearance of third-party cookies and tightening privacy their role is declining, and a first-party approach and a CDP (a different service) are often more reasonable; we honestly discuss whether you need a DMP specifically or a CDP/first-party is better. Honestly about effectiveness: a DMP gives audience infrastructure but does NOT guarantee growth in ad effectiveness — the result depends on data quality, creatives, bids and demand; a segment by itself does not raise sales. Honestly about data: segment quality depends on sources; third-party audience data is approximate and ages (garbage in, garbage out). Honestly about privacy: working with audience and third-party data is sensitive to privacy and regulation; consent and a legal basis are needed, the legal assessment is given by a lawyer, we do not guarantee compliance. Honestly about the platform: the DMP itself and third-party data are paid — billed directly, separate from our work. Honestly about the essence: this is audience-infrastructure setup, NOT running ads and NOT strategy — campaigns and decisions are yours or your specialist's. Maintenance: segments and integrations need support. An important boundary: this is DMP setup, not a CDP (a unified customer profile — separate/often preferable), not end-to-end analytics and not running ads. If you have no large-scale audience tasks, a DMP is overkill — we say so honestly. Picture this: instead of 'audiences done manually and fragmented' you manage segments systematically — if that model truly fits you. The base price starts from 40,000 ₽ per project; it depends on sources and integrations (the DMP license and data are separate).

• You collect ad audiences manually and in a fragmented way.
• There is no systematic management of segments and look-alike.
• You lack infrastructure for working with audience data.
• Segments are not linked to ad platforms.

• Connecting audience data sources
• Collection, building and storage of segments
• Third-party data/enrichment work if needed
• Linking to ad platforms (targeting, exclusions, look-alike)
• Assessing DMP vs CDP/first-party fit for your case
• Flagging privacy and data quality (assessment — by a lawyer)
• Documentation and access
• A basic instruction

• Systematic management of audiences and segments
• Segments linked to ad platforms
• Understanding whether a DMP fits or a CDP/first-party is better
• Infrastructure for targeting (effectiveness — separately)

• We clarify tasks, sources, assess DMP vs alternatives; collect access
• We set up collection, segments, enrichment and ad links
• We verify, hand over documentation and access

• Will a DMP raise ad effectiveness?

  Not guaranteed. A DMP gives audience infrastructure, but the result depends on data quality, creatives, bids and demand. A segment by itself does not raise sales; running and optimizing ads is done by you or your specialist.

• Do I need a DMP or a CDP?

  Often a CDP or first-party approach is more appropriate: classic DMPs were largely built on third-party cookies, whose role is declining due to privacy. We honestly assess your case — a CDP (a unified customer profile) may be more reasonable than a DMP.

• Are the DMP license and data included in the price?

  No. The platform itself and third-party audience data are paid, billed directly, separate from our work. Third-party data is also approximate and ages — worth keeping in mind.