Chrome Web Store publishing automation
We automate the publishing and updates of an extension in the Chrome Web Store via the Web Store API: uploading new versions, managing publishing, exporting status to CI/CD. Honestly and bluntly upfront: this is automation of the publishing process, NOT a source of installs. A developer account and API keys (OAuth) are needed, the API changes, there are limits, the API does not cancel Google review (privacy/permissions are checked). Without promises of installs/top from the fact of automation.
Chrome Web Store publishing automation — overview

Chrome Web Store publishing is developing and supporting automation of an extension's publishing/updates via the Chrome Web Store API: authorization (OAuth, client id/secret/refresh token), automating the upload of new versions (zip package), managing publishing (publish/targeting), CI/CD integration (auto-releases), exporting status/errors, error handling/retries accounting for limits, monitoring. The work: authorization, auto-publishing/CI/CD, limits/errors, support. Honestly about 'automation ≠ installs', this is key: the API automates the deployment of new versions (removes the manual work of the release process), but does not create installs — they depend on the extension's usefulness, demand, competition, ASO. 'We automate publishing — installs will grow' = a lie. Honestly about 'it does not cancel review/policies': a version uploaded via the API still passes Google review (especially privacy/permissions/policies, Manifest V3) — the API does not bypass moderation; violations = rejection/removal. Honestly about 'a Developer account/keys are needed': Web Store API access requires a developer account and configured OAuth keys — a prerequisite; and there must be a ready compliant extension. Honestly about 'the API changes/requires support': Google updates the API/policies (MV3, etc.) — the automation requires support; 'once and forever' = a lie. Honestly about 'rate limits': the API has limits/quotas — we design operations within them. Honestly about 'reliability': the API fails/errors; we do error handling/retries/monitoring, but 100% uptime depends on Google. Honestly about 'within the rules/no inflation': the API legally per ToS, not for inflating installs/reviews. Honestly about the effect: it develops and supports publishing automation via the Chrome Web Store API (OAuth, auto-upload of versions, CI/CD releases, status/errors), removing manual release routine, but automation ≠ installs; it does not cancel Google review/policies (privacy/MV3); a Developer account/keys + a ready extension are needed; the API changes (support); limits; reliability depends on Google; within the rules. Honestly about access: a Chrome Web Store developer account/OAuth keys, a ready extension, your CI/CD if needed are required. An important boundary: this is publishing automation; listing/publishing/optimization Chrome Web Store — 605 (marketplaces section). The base price starts from 30,000 ₽ for automation (depends on CI/CD/operations; support separate).
Problems we solve
- Extension publishing/updates and releases are done manually: slow, errors, no CI/CD.
- A misconception that publishing automation = install growth.
- Not knowing that the API does not cancel Google review (privacy/permissions/MV3) and requires a Developer account/keys + a ready extension.
- Expecting 'set up forever'; ignoring API limits/quotas; a desire to inflate installs/reviews.
What's included in the Chrome Web Store publishing automation service
- Chrome Web Store API authorization (OAuth, client id/secret/refresh token), designing auto-publishing
- Automating the upload of new versions (zip), managing publishing, CI/CD integration (auto-releases)
- Exporting status/errors, error handling/retries accounting for limits, monitoring
- Indicating the need for a ready extension and passing Google review (separate)
- An honest assessment: what the API automates and what depends on the extension's usefulness/demand/ASO
- Honest boundaries (automation ≠ installs; does not cancel Google review/policies — privacy/MV3; a Developer account/keys + a ready extension are needed; the API changes — support; limits; within the rules, no inflation)
- Documentation and handover
- Review with you
What you get
- A working publishing automation via the Chrome Web Store API (auto-upload of versions, CI/CD releases, status)
- Removed manual release routine and errors + error handling/monitoring
- An honest assessment: what the API automates and what depends on the extension's usefulness/demand/ASO
- Honest boundaries (automation ≠ installs; does not cancel review; support is needed; no inflation)
How the work goes: steps
- We set up Chrome Web Store API authorization (OAuth), design auto-publishing/CI releases
- We implement version upload/publishing management/status, error handling/monitoring
- We honestly set boundaries (automation ≠ installs; does not cancel review; the API changes) and hand over with documentation
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will publishing automation give install growth?
No, honestly: the Chrome Web Store API automates the deployment of new versions and the release process (CI/CD) — it removes manual work, but does not create installs. They depend on the extension's usefulness, demand, competition, ASO (605). We honestly make automation as a release-efficiency tool, without promises of installs/top.
Will the API bypass Google review?
No, honestly: a version uploaded via the API still passes Google review (especially privacy/permissions/policies, Manifest V3) — the API does not bypass moderation, and violations lead to rejection/removal. Plus a ready compliant extension is needed. We automate legally, within Google's policies; we do not inflate installs/reviews.
Will you set it up once and forever?
No, honestly: Google updates the API and policies (MV3, etc.), so the automation requires support; plus a developer account with OAuth keys is needed and there are limits/quotas. 'Once and forever' is a deception. We honestly include support and design operations within limits.
About the provider
The «Chrome Web Store publishing automation» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.