Color palette

A color palette is selecting the brand's color system: primary (brand colors), secondary and accent, neutral, combination and proportion rules, codes in needed formats (HEX/RGB for web, CMYK/Pantone for print), accessibility checking (sufficient text/background contrast for readability, including for people with vision impairments). Honestly about 'color psychology', this is key: common claims like 'blue = trust', 'red = urgency' are strong oversimplifications. Color perception is NOT universal and depends on culture, context, industry, audience and combinations. The same color means different things in different cultures. So we select the palette for your audience and brand essence with justification but do not promise a 'magical' effect of color on behavior — it is not a deterministic science but a matter of appropriateness and harmony. Honestly about subjectivity: color choice is a design decision with a degree of taste; an 'objectively correct' palette does not exist, iterations and your approval are needed. Honestly about accessibility, this is important and practical: beautiful but low-contrast combinations read poorly (especially text) and exclude some users. We check contrast by accessibility standards — real, measurable benefit, unlike 'color magic'. Honestly about the effect: the palette makes the brand harmonious and recognizable (with consistent application), but sales depend on the whole brand and product, not on color. Honestly about access: a brief (essence, audience, existing elements) is needed. An important boundary: this is a palette; full brand book — 919; typography — 922; logo — 918. Picture this: instead of 'random mismatched colors' — a harmonious system with codes and verified contrast. The base price starts from 12,000 ₽ (depends on the palette's volume).

• Brand colors are random and do not match each other.
• No color codes for web and print — inconsistency.
• Low contrast — text reads poorly.
• The palette does not reflect the brand's essence and audience.

• Primary, secondary, accent, neutral colors
• Combination and proportion rules
• Codes for web (HEX/RGB) and print (CMYK/Pantone)
• Accessibility check (contrast for readability)
• Justification for the audience and essence (no 'color magic')
• Honest boundaries (color psychology not universal; subjective)
• A link with the logo (918) and brand book (919)
• Handover and review with you

• A harmonious recognizable palette with codes
• Colors match and work in web and print
• Verified contrast (readability, accessibility)
• Honest boundaries (an important brand part, not a sales guarantee)

• We collect a brief (essence, audience, elements); select colors
• We check combinations and contrast, iterate with you
• We hand over codes and rules, honestly set boundaries

• Will you pick colors that psychologically make people buy?

  No, and that is honest: 'color psychology' works less straightforwardly than promised ('blue = trust always'). Color perception is not universal and depends on culture, context, industry and audience. We select the palette for your essence and audience with justification and harmony but do not promise a 'magical' effect of color on purchases — it is not a deterministic science but a matter of appropriateness.

• Is there an 'objectively correct' palette for my brand?

  No, honestly: color choice is subjective, a design decision with a degree of taste. A 'single correct' palette does not exist — iterations and your approval are needed. We propose reasoned variants for the audience and essence, and the final choice is yours. This is the normal nature of design, not uncertainty on our part.

• Why check contrast?

  Because it is real, measurable benefit. Beautiful but low-contrast combinations read poorly — especially text — and exclude some users (e.g. with weak vision). We check contrast by accessibility standards so the brand is not only beautiful but readable for everyone. This is practical honest work, unlike vague 'color magic'.