Iconography (custom + library)

Iconography is creating a consistent icon system: a unified visual style (line weight, rounding, grid), clear and unambiguous metaphors (so the icon is 'read' correctly), the needed formats (SVG for web, sizes), usage rules. We make custom icons from scratch for your brand or select and adapt from quality libraries — depending on the task and budget. Honestly about the trade-off, this is key: custom vs library is a balance, not 'custom is always better'. Custom icons are unique, precisely match the brand and are not found elsewhere, but it is design production — more expensive and slower, especially for a large set. Library ones (ready sets) are faster and cheaper, cover typical needs, but are less unique (others use them too) and have license terms (check that the license allows your use). We honestly pick the balance: where uniqueness matters — custom, where typical is enough — a quality library with the right license. We do not impose expensive custom for the invoice. Honestly about library licenses: free/paid icon sets have usage terms (attribution, commercial use, modification) — we check that the chosen ones can be legally applied. Honestly about consistency: the value of iconography is in style unity; mismatched icons from different places look sloppy, so even from a library we bring them to a unified look. Honestly about subjectivity: icon style is a design decision with a degree of taste, agreement and iterations are needed. Honestly about the effect: it makes the interface coherent and clear, but it is part of the identity/UI, not a business-result guarantee. Honestly about access: a list of needed icons and the brand style are needed. An important boundary: this is icons; illustrations — 924; logo — 918; brand book — 919. Picture this: instead of 'motley icons from wherever' — a unified system for the brand and budget. The base price starts from 20,000 ₽ (depends on the number of icons and custom/library).

• Icons are mismatched, from different places — looks sloppy.
• It is unclear whether to make custom or take from a library.
• Icons are ambiguous — users 'read' them wrong.
• Icons are used without license checking.

• A unified icon style (lines, rounding, grid)
• Custom icons or selection/adaptation from a library
• Unambiguous metaphors (clear 'readability')
• The needed formats (SVG, sizes) and rules
• Library icon license checking
• An honest custom vs library balance for the budget
• A link with the brand book (919) and illustrations (924)
• Handover and review with you

• A unified recognizable icon system
• A balance of uniqueness and budget (custom/library)
• Legally used icons (verified licenses)
• Honest boundaries (part of UI/identity, not a result guarantee)

• We define needed icons, style, budget; decide custom vs library
• We create/select and bring to a unified style
• We check licenses, hand over formats, honestly set boundaries with you

• Are custom icons always better than library ones?

  No, it is a trade-off, honestly. Custom is unique and precisely 'on brand' but more expensive and slower, especially for a large set. A library is faster and cheaper, covers the typical, but is less unique and has license terms. We honestly pick the balance for the task and budget: where uniqueness matters — custom, where typical is enough — a quality library. We will not impose expensive custom for the invoice.

• Can free icons be taken from the internet?

  Only with license checking, honestly. Icon sets (free and paid) have usage terms: attribution, permission for commercial use, for modification. Just 'taking any' is a risk of violating the license. We check that the chosen icons can be legally used in your case and bring them to a unified style so it does not look mismatched.

• Will icons affect sales?

  Directly — no, honestly. Good iconography makes the interface coherent, clear and neat, which improves perception and convenience. But it is part of UI/identity, not a sales guarantee — revenue depends on the product, prices, marketing. We honestly say this: icons raise interface quality, not 'raise sales' by themselves.