Competitor audit

A competitor audit is a one-time analysis of 3–7 of your real search competitors: what queries they capture, what content and structure works for them, how their backlink profile is built, where their commercial and behavioral factors are strong, and where your gaps are. The goal is not to "do what they do", but to understand the reasons behind their positions and build a prioritized list of what is worth improving on your side. Honestly about the main point: this is diagnosis, not a guarantee of outranking. We show gaps and growth points, but positions depend on what and how you implement, on budget, niche and the competitors' own actions — they do not stand still either. It is a snapshot in time: the search results and competitor sites change, and in a few months the picture may differ. Competitor data (traffic, keywords, links) comes from third-party services (Ahrefs, Serpstat, Similarweb, etc.) — these are estimates with error margins, not their real analytics, which no one has access to; the licenses for these services are paid — we run the audit on our own access within their standard limits and do not charge you extra for licenses, but a noticeably deeper or wider data slice is discussed separately. For an accurate "you vs competitors" comparison on behavioral factors, access to your web analytics helps; without it your side of the comparison is also based on external estimates. Important: copying a competitor blindly is risky — they may have a different budget, domain age and audience, and what works for them may not work for you or may even harm. We do not promise to "outrank a competitor in a month" or "+X positions". What you get: a comparative "you vs competitors" report with gaps by priority and recommendations on what to improve and in what order; implementation is separate work. If competitors are few, unclear, or the search results are dominated by aggregators and marketplaces, the audit will give less value; we will warn you upfront and, if needed, suggest a different analysis format. Picture this: instead of "they just have more money", you get specifics — they have three times more topical articles and a twice-cleaner backlink profile, and you understand where the real gap is. The base price starts from 12,000 ₽; it depends on the number of competitors and the niche.

• Competitors are consistently higher in search and it is unclear why.
• You do not know which queries and topics they take traffic on.
• It feels like "they just have a bigger budget", but there are no facts.
• You want a growth plan based on what already works in the niche.

• Selecting and verifying real search competitors (not the ones you assume)
• Competitor semantics: which queries and topics bring them traffic
• Content and structure: formats, volume, page types, what works for them
• Competitor backlink profile: volume, quality, donors, gaps with you
• Commercial and behavioral factors: how they meet user intent
• A "you vs competitors" comparison table with gaps
• Prioritized growth points and recommendations
• Honest note on third-party data limits and where copying a competitor is unwise

• Clear understanding of why competitors rank higher, no guessing
• A prioritized list of your gaps and growth points
• Recommendations on what to improve (implementation is separate)
• Understanding which of their solutions fit you and which are risky to copy

• We clarify the niche, regions and who counts as a competitor, and check the real search results
• We collect competitor data from third-party services and analyze it manually
• We prepare a comparative report with gaps and review it with you

• Do you guarantee we will outrank competitors?

  No. The audit shows why they rank higher and where your gaps are, but outranking depends on what and how you implement, on budget and niche, and competitors evolve too. We give facts and priorities, not a promise of positions.

• Can we just copy what competitors do?

  It is risky. A competitor may have a different budget, domain age and audience — what works for them may not work for you or may even harm. We show what is worth adapting and what should not be copied.

• Where does competitor data come from — is it their real analytics?

  No, no one has access to their counters. The data (traffic, keywords, links) are estimates from third-party services (Ahrefs, Serpstat, Similarweb) with error margins. We use them as a reference and supplement with manual analysis.