Content & acquisition · Email & messenger marketing

Conversational commerce flows

We design conversational sales flows in chats/messengers: product selection, Q&A, checkout and payment right in the conversation, handover to a live operator. Honestly and bluntly upfront: automation speeds things up and helps some clients, but a bot ≠ sales and will not replace a good product/offer; real goods, logistics and payment must stand behind the chat. A bot does not understand everything — a fallback to a human is mandatory. And messengers work by rules (opt-in). Without promises of auto-sales and replacing managers.

Price
$6,000
Duration
usually 2-4 weeks (depends on scenario complexity/integrations)

Conversational commerce flows — overview

Conversational commerce flows — price, timeline & scope

Conversational commerce flows is designing and setting up conversational scenarios for sales and support in chats (on the site) and messengers (Telegram/WhatsApp/Viber): a dialogue map (product selection, answering questions, objections, checkout, in-conversation payment, statuses), bot/chat-platform logic, integration with the catalog/CRM/payment, a mandatory fallback to a live operator, analytics. The work: scenarios, logic, integrations, fallback, metrics. Honestly about 'a bot ≠ sales and will not replace the product/offer', this is key: conversational scenarios speed up the path, remove some questions and help some clients buy more conveniently, but by themselves do not create sales — real in-demand goods, an adequate offer, price, trust are needed; a bot will not pull up a weak product. 'We set up a bot — sales will come' = a lie. Honestly about 'real infrastructure behind the chat': checkout and payment in chat work only if working catalog, warehouse/logistics, a payment provider, order processing stand behind them — this is part of the project/access. Honestly about 'a bot does not understand everything': automated dialogue is limited (misunderstanding phrasings, non-standard cases) — therefore a transparent fallback to a live operator is MANDATORY; 'we will fully replace managers with a bot' = a lie and a risk of losing the client. Honestly about 'channel rules': in messengers opt-in and platform rules apply (see 561/562/563) — you can broadcast/message only with consent. Honestly about 'transparency': the user must understand they are talking to a bot (without deceiving them as 'a live manager'). Honestly about the effect: it designs conversational sales/support scenarios in chats and messengers with catalog/CRM/payment integration and a mandatory fallback to a human, speeding up the path and helping some clients, but a bot ≠ sales and will not replace the product/offer; real infrastructure behind the chat is needed; a bot does not understand everything; channel rules (opt-in); bot transparency. Honestly about access: goods/a catalog, payment, a chat/messenger platform, a CRM are needed. An important boundary: this is scenarios (dialogue logic); the technical setup of purchasing from chat — 569; broadcasts in channels — 561/562/563. The base price starts from 30,000 ₽ for scenario design (depends on complexity/integrations).

Problems we solve

  • It is inconvenient/slow for clients to buy via chat: no thought-out dialogues, selection, checkout.
  • A misconception that a bot by itself will create sales and replace a good product/offer.
  • Expecting a bot to fully replace managers (without a fallback to a human) — losing clients on complex cases.
  • Ignoring real infrastructure (catalog/payment/logistics) and messenger rules (opt-in).

What's included in the Conversational commerce flows service

  • A dialogue map (selection/questions/objections/checkout/payment/statuses)
  • Bot/chat-platform logic, integration with the catalog/CRM/payment
  • A MANDATORY transparent fallback to a live operator (and 'bot' labeling)
  • Dialogue and bottleneck analytics, accounting for messenger rules (opt-in)
  • An honest assessment: what the bot will speed up and what depends on the product/offer/infrastructure
  • Honest boundaries (a bot ≠ sales/will not replace the product; real infrastructure is needed; a bot does not understand everything — a fallback; channel rules; bot transparency)
  • Documentation and handover
  • Review with you

What you get

  • Designed conversational sales/support scenarios with integrations and a fallback to a human
  • A more convenient purchase path in chat for some clients + bottleneck analytics
  • An honest assessment: what the bot gives and what depends on the product/offer/infrastructure
  • Honest boundaries (a bot ≠ sales; a fallback to a human is mandatory; channel rules)

How the work goes: steps

  • We design the dialogue map (selection/checkout/payment) and bot logic
  • We integrate the catalog/CRM/payment, make a mandatory fallback to an operator, analytics
  • We honestly set boundaries (a bot ≠ sales; infrastructure is needed; a fallback) and hand over

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • We set up a bot — and sales will come?

    No, honestly: conversational scenarios speed up the path and help some clients, but by themselves do not create sales — real in-demand goods, an adequate offer, price, trust are needed. A bot will not pull up a weak product. And working catalog, payment, logistics must stand behind the chat. We honestly make strong scenarios as a tool, without promises of auto-sales.

  • Will a bot fully replace managers?

    No, honestly: automated dialogue is limited — a bot does not understand everything (non-standard phrasings/cases), so a transparent fallback to a live operator is mandatory. 'We will fully replace managers with a bot' is a risk of losing the client on complex requests. We make a bot + a human in tandem, and the user understands they are talking to a bot.

  • Can the bot message all clients in messengers?

    Only by the rules, honestly: in messengers opt-in and platform rules apply — you can message/broadcast only to those who gave consent (see 561/562/563). A bot for chat dialogues is one thing, broadcasts are a separate topic with their own limitations. We work legally and transparently.

About the provider

The «Conversational commerce flows» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated