Voice broadcast campaigns

Voice broadcast campaigns is setting up automated voice campaigns (outbound auto-calling with a voice message/IVR, interactivity via tone dialing, routing to an operator): checking the base for consent (opt-in), designing a short respectful scenario, voice recording/synthesis, segmentation, timing (business hours, frequency), integration with telephony/CRM, metrics (connection/listening/response). The work: consent, scenario, telephony/CRM, metrics. Honestly about 'advertising — only with consent', this is key and fundamental: voice advertising over telecom networks (auto-calling) is allowed ONLY with the subscriber's prior consent (art.18 of the advertising law + 152-FZ); advertising calls to a 'bought'/non-consenting base are illegal and lead to FAS fines and complaints. Service/informational calls (to your own clients, on business) are a separate story. 'We will call everyone with advertising' = a lie and a legal risk. Honestly about 'the channel is intrusive, low tolerance', this is important ethically: auto-calls are perceived by many as spam and annoy more strongly than messages; it is easy to get negativity toward the brand. We will honestly assess relevance and say if the channel will harm you more than help; for cold advertising it is usually a poor choice. Honestly about 'delivery/listening are not guaranteed': connection depends on number availability, the subscriber may not pick up/hang up/not listen through — it cannot be guaranteed. Honestly about 'a broadcast ≠ sales': even a correct call to a consenting base is not a guarantee of conversion/sales, they depend on the offer/product/relevance. Honestly about 'transparency and opt-out': the scenario states who is calling and why, with a simple option to decline further calls; without deception and pressure. Honestly about the effect: it sets up voice auto-calls to a consenting base with a respectful short scenario, timing, telephony/CRM and metrics, giving an information channel to part of the audience, but advertising only with consent (art.18/152-FZ, fines for violation), the channel is intrusive with low tolerance, delivery/listening are not guaranteed, a broadcast ≠ sales; an honest refusal if it does not suit. Honestly about access: a consenting base, telephony, a budget for calls are needed. An important boundary: this is voice calls; SMS — 564; messengers — 561/562/563. The base price starts from 18,000 ₽ for setup (excluding telephony call fees).

• You want to quickly call a base by voice but the legal requirements are unclear (consent, art.18, FAS).
• A misconception that you can make advertising calls to any/bought base without consent (fines, 152-FZ).
• Underestimating the channel's intrusiveness: high negativity, brand harm, especially on a cold base.
• A misconception that an auto-call = sales; expecting guaranteed connection/listening.

• Checking the base for consent (opt-in), assessing the channel's relevance for the task
• Designing a short respectful scenario (who is calling/why/how to decline)
• Voice recording/synthesis, segmentation, timing (business hours, frequency)
• Integration with telephony/CRM, metrics (connection/listening/response), routing to an operator
• An honest assessment: whether this channel suits you (and an honest refusal if it will harm)
• Honest boundaries (advertising only with consent — art.18/152-FZ, fines; the channel is intrusive; delivery/listening are not guaranteed; a broadcast ≠ sales)
• Documentation and handover
• Review with you

• Set-up voice auto-calls to a consenting base with a respectful scenario + metrics
• An information channel to part of the consenting audience with an opt-out option
• An honest assessment: what the channel gives and what depends on the offer/relevance (or why it is not worth it)
• Honest boundaries (advertising only with consent; the channel is intrusive; a broadcast ≠ sales)

• We check the base for consent, honestly assess the channel's relevance (or advise against it)
• We design a respectful scenario with an opt-out option, set up telephony/CRM/timing/metrics
• We honestly set boundaries (advertising only with consent; intrusiveness; a broadcast ≠ sales) and hand over

• Can I make advertising calls to my base of numbers?

  Only with consent, honestly: voice advertising by phone (auto-calling) is allowed only with the subscriber's prior consent (art.18 of the advertising law + 152-FZ). Advertising calls to a 'bought'/non-consenting base are illegal and lead to FAS fines and complaints. Service calls to your own clients are a separate story. We work only legally.

• Is this an effective channel for sales?

  Often no, honestly: auto-calls are perceived as intrusive, with low tolerance and high negativity — especially on a cold base you can harm the brand. And even a correct call to a consenting base does not guarantee sales (they depend on the offer/relevance). We will honestly assess your task and say if this channel does not suit you.

• Are connection and listening guaranteed?

  No, honestly: connection depends on number availability, the subscriber may not pick up, hang up or not listen through the message — it cannot be guaranteed. We make a short respectful scenario with a clear option to decline further calls and count real metrics (connection/listening/response), without promises.