Conversion API setup (server-side)

Conversion API setup is a one-off implementation project: we set up server-side sending of events (purchases, leads, key actions) directly to ad platforms in addition to the browser pixel, with deduplication (so events are not doubled), parameter passing for matching, and reconciliation with your analytics/CRM. Honestly about the effect, this is key: server-side sending improves data completeness and resilience and match quality — especially where the browser pixel is blocked by blockers and privacy; but it is NOT a guarantee of more conversions or better ROAS and NOT a recovery of all lost data — some is still lost, and the resulting sales depend on the ads and demand, not on the sending method. Honestly about requirements: access to the server/code or a server-side container and to ad accounts is needed; implementation is technically harder than a pixel. Honestly about consent: server-side does not remove consent and privacy requirements — user data is still collected and sent; the legal assessment is given by your lawyer, we do not guarantee compliance. Honestly about the essence: this is data-sending setup, NOT running/optimizing ads and NOT sales growth — quality data helps the algorithms, but campaigns are run by you or your specialist. Honestly about the platform: each platform has its own API requirements and limits; using a server container/cloud may incur hosting costs — separately. Maintenance: when events/platforms change the setup needs upkeep. An important boundary: this is Conversion API setup, not a full server-side GTM container (an adjacent service), not end-to-end analytics and not running ads. If traffic is low and the pixel works without losses, the benefit may be marginal. Picture this: instead of 'half the conversions don't reach the ad account due to blockers' events are also sent via the server, with deduplication. The base price starts from 18,000 ₽ per project; it depends on the number of platforms and events.

• Some conversions do not reach ad accounts due to blockers.
• The browser pixel loses data, ads learn on incomplete data.
• Conversions are doubled between the pixel and the server.
• Match quality is low.

• Server-side event sending to platforms (Meta CAPI, Yandex, Google, etc.)
• Deduplication of events pixel ↔ server
• Parameter passing for matching (match quality)
• Reconciliation with analytics/CRM
• Verifying event receipt in the accounts
• Flagging consent/privacy requirements (assessment — by a lawyer)
• Documentation and access
• A basic maintenance instruction

• Conversions reach more reliably despite blockers
• Fewer data losses and duplications
• Better match quality for the algorithms
• More complete data for ads (growth — separately)

• We clarify platforms, events, infrastructure; collect access to the server and accounts
• We set up server-side sending, deduplication, matching parameters
• We verify event receipt, hand over documentation and access

• Will Conversion API increase conversions and ROAS?

  Not guaranteed. It improves data completeness and quality, which helps algorithms learn, but the number of conversions and ROAS depend on the ads and demand, not on the sending method. It is a data improvement, not a growth guarantee.

• Will it recover all data lost to blockers?

  No. Server-side sending noticeably reduces losses and improves resilience, but some data is still lost (privacy, consent, platform limits). It is an improvement, not a full recovery.

• Does server-side remove consent and privacy?

  No. User data is still collected and sent, so consent and privacy requirements remain. We set it up technically; the legal assessment is given by your lawyer, we do not guarantee compliance.