Crawl budget audit

A crawl budget audit is a one-time analysis of how efficiently search robots spend the crawling resource on your site (the crawl budget): what the crawl is spent on (useful pages or junk — URLs with parameters, infinite filter combinations, duplicates, redirect chains, 404 and soft 404 pages), how often and how many pages the robot crawls (by the crawl stats in Search Console and server logs), whether a slow server response slows the crawl (the robot reduces its rate on "heavy" sites), and whether the crawl reaches the important and new pages or "gets stuck" on the unnecessary ones. The goal is for the robot to spend the crawl on what matters, not on copies and junk. Honestly and upfront about the main point, so you do not pay for nothing: for most small and medium sites (up to a few thousand pages) the crawl budget is practically not a problem — search engines crawl such sites in full, and a separate audit is most likely not needed. This service is genuinely useful for large sites: big online stores, aggregators, portals with tens and hundreds of thousands of URLs, sites with generated filters. If your case is not like that — we will say so right away and will not take money for nothing. This is diagnosis, not setup and not a guarantee of ranking growth or faster indexing: we find where the crawl is wasted, but the effect comes after implementation, and indexing and rankings depend on many factors. Access is needed: to the crawl stats in Search Console / Webmaster and, ideally, to server logs — without them the budget cannot be accurately assessed, only roughly estimated. It is a snapshot in time. What you get: a report on what the crawl is spent on and problems by priority (what to block from crawling, what to speed up, what to clean) and a plan; implementation is separate work. Picture this: instead of "the robot rarely visits" you learn that 70% of the crawl goes to infinite filter combinations, while the robot finds new products with a big delay. The base price starts from 12,000 ₽; it depends on the site size and the volume of logs.

• A large site, and new or important pages take a long time to get indexed.
• You suspect the robot spends the crawl on junk URLs.
• Thousands of filter and parameter pages "eat up" the crawl.
• The crawl stats show many 404s, redirects and unnecessary URLs.

• Analysis of crawl stats (Search Console / Webmaster) and server logs
• What the crawl is spent on: useful pages versus junk
• Junk zones: parameters, filter combinations, duplicates, 404s, redirects
• Crawl frequency and how quickly new pages are found
• The impact of server response speed on the crawl rate
• Crawl management: robots, parameters, internal structure
• An honest check of whether you need this audit at all (by site size)
• A prioritized report with a plan

• Clear understanding of what the robot spends the crawl on and where it is wasted
• Priorities: what to block, speed up, clean
• A plan for the crawl to reach what matters (implementation is separate)
• An honest answer on whether the problem is even relevant for your site

• We clarify the site size and immediately assess whether a crawl budget audit is needed
• We collect access (crawl stats, logs) and analyze the crawl spend
• We prepare a report with priorities and a plan and review it with you

• Does my site need a crawl budget audit?

  Most often — no, if the site is small or medium (up to a few thousand pages): search engines crawl such sites in full, and the budget is not a problem. The audit is really needed by large sites with tens and hundreds of thousands of URLs, filters and page generation. We will honestly say right away whether it is your case, so you do not pay for nothing.

• Will indexing speed up and rankings grow after the audit?

  The audit itself — no. It shows where the crawl is wasted and gives a plan. After implementation the robot may reach important pages more efficiently, but indexing and, especially, rankings depend on many factors — we give no guarantees.

• Can we manage without logs and Search Console access?

  The crawl budget cannot be accurately assessed without them: the real crawl picture is visible precisely in the Search Console / Webmaster stats and in server logs. Without access we will give only a rough estimate from indirect signs and honestly note the limitation.