Cross-sells at checkout

Cross-sells at checkout is an implementation project: we add a block of related/compatible products in the cart or at checkout — by manual links or 'frequently bought together' logic, with clear adding to the order. Honestly about the balance, this is key: a checkout cross-sell is a double-edged sword: it can raise the check, but if it is intrusive, takes much space or distracts from the payment button, it REDUCES the main conversion; so we do it carefully, secondary to completing the purchase, and verify it does not harm the main action. Honestly about relevance: recommendations must be genuinely related and useful, not 'push something pricier' — irrelevant cross-sells annoy and do not work. Honestly about the result: we do NOT guarantee average-check growth and do not promise '+X%' — it depends on assortment, links, audience; the effect (and that it does not harm the main conversion) should be checked with a test. Honestly about data: 'frequently bought together' requires order data; without it — manual links (a hypothesis). Honestly about the essence: this is a checkout cross-sell mechanic, NOT an AI recommender (658 — separate) and NOT a guarantee. An important boundary: these are cross-sells at checkout, not order bumps (652 — an add-on by checkbox), not post-purchase upsells (653 — after purchase) and not site-wide recommendation widgets (658). If the assortment does not imply related items, the mechanic is not needed. Picture this: instead of 'forgot a phone case' the buyer sees a relevant related item — carefully, without hindering payment. The base price starts from 12,000 ₽ per project; it depends on the link logic and the platform.

• The buyer does not pick up related items, the check is lower than possible.
• There is no 'frequently bought with' block in the cart/at checkout.
• You fear a cross-sell will distract from payment — justified.
• Product links are not set up or are irrelevant.

• A related/compatible products block in the cart/at checkout
• Manual links or 'frequently bought together' logic (with data)
• Careful placement, secondary to payment
• Clear adding to the order
• Verifying the cross-sell does not harm the main conversion
• A recommendation to check the effect with a test
• Checking correctness
• Reviewing with you

• The buyer picks up relevant related items
• An opportunity to raise the check without harming the main purchase
• A careful block that does not distract from payment
• A hypothesis to validate: does it help you (a test)

• We clarify links/joint-purchase data and the platform
• We implement the block carefully, secondary to the payment button
• We check the impact on the main conversion with a test, review with you

• Do cross-sells guarantee check growth?

  No. A relevant cross-sell can raise the check, but growth depends on assortment, links and audience. The effect should be checked with a test; we do not promise '+X%'.

• What if the cross-sell distracts from payment?

  That is a real risk — an intrusive or bulky block reduces the main conversion. So we do it carefully, secondary to the payment button, and verify with a test that the main action does not suffer. The 'upsell vs do not distract' balance is key.

• How is it different from an order bump and recommendation widgets?

  An order bump (652) is an add-on by checkbox at checkout; a cross-sell is related products; recommendation widgets (658) are site-wide, often with AI. These are different mechanics; we advise what is more appropriate.