Catalog/Conversion & analytics/ Conversion rate optimization (CRO)

Conversion rate optimization (CRO)

CRO services: experiments, UX research, funnel/checkout optimization, trust and personalization.

46 services

A/B testing setup and experiments$5,000A/B testing setup and experiments: hypotheses, correct splitting, significance, an honest conclusion. Honestly — we test
Multivariate testing (MVT)$5,000Multivariate testing (MVT): element combinations, contribution and interactions. Honestly — needs a LOT of traffic, does
Server-side experiments$6,000Server-side experiments: tests without flicker, for logic/prices/algorithms, resilient to blockers. Honestly — more reli
Edge experiments$6,000Edge experiments: tests at the CDN/edge without flicker and delay, close to the user. Honestly — an advanced niche appro
Bandit algorithms$6,000Bandit algorithms (multi-armed bandit): adaptive traffic allocation to the better variant. Honestly — not 'always better
Holdout testing$6,000Holdout testing for CRO: a control group without the change, causal feature effect (lift) with an interval. Honestly — a
Heatmap analysis$2,400Heatmap analysis: clicks, scroll, attention on key pages, hypotheses for tests. Honestly — a qualitative signal and hypo
Session recording analysis$2,400Session recording analysis: replaying real behavior, friction points and bugs, hypotheses. Honestly — qualitative observ
Customer surveys (on-site)$2,400On-site customer surveys: causes and barriers in the customer's voice, hypotheses. Honestly — self-report (say ≠ do), bi
Polls$1,800Polls: one short question at the right moment, a quick signal and hypotheses. Honestly — a surface signal, not represent
Usability testing (user testing)$5,000Usability testing: real people perform tasks, finding interface problems and hypotheses. Honestly — a qualitative method
5-second tests$1,8005-second tests: checking first-impression clarity and the main message. Honestly — a narrow method (only the first glanc
Tree testing$2,400Tree testing: findability in the section structure on a bare tree without design. Honestly — a narrow method about navig
Card sorting$2,400Card sorting: participants group items, revealing the mental model for structure. Honestly — an exploratory input, mater
Funnel analysis$3,000Funnel analysis: step conversion, drop-off points, priorities. Honestly — quantitative analysis, shows WHERE you lose bu
Drop-off-point fix$3,600Drop-off-point fix: removing a specific barrier at a problem step by data. Honestly — we remove an identified barrier bu
Form optimization$3,000Form optimization: less friction, clear validation, mobile layout, autofill. Honestly — we reduce friction by practices
Multi-step forms$3,000Multi-step forms: splitting into short steps with progress and saving. Honestly — does NOT always help (more steps = mor
Conversational forms$3,000Conversational forms: filling one question at a time in a chat format, with branching. Honestly — the format is not univ
Checkout optimization$5,000Checkout optimization: fewer steps, transparent cost, guest checkout, convenient payment, trust. Honestly — we reduce fr
One-page checkout$3,000One-page checkout: all steps on one screen without reloads. Honestly — does not always help (overwhelms for complex orde
Guest checkout$2,400Guest checkout: purchase without a mandatory account, account afterward — optional. Honestly — we remove a known barrier
Payment options expansion$2,400Payment options expansion: cards, instant payments, wallets, installments, on delivery — relevant to the audience. Hones
Trust signals (reviews, guarantees)$2,400Trust signals: real reviews, honest guarantees, contacts, genuine security badges. Honestly and on principle — only auth
Social proof widgets$2,400Social-proof widgets: real purchases, ratings, popularity from your data. Honestly and on principle — only the truth, no
Live visitor counters$1,800Live visitor counters: the real number of those viewing now from your analytics. Honestly and on principle — only the tr
Stock counters$1,800Stock counters: 'N left' from real warehouse/inventory. Honestly and on principle — only the truth, no fake scarcity (de
Countdown timers$1,800Countdown timers: an honest countdown to the real promotion end. Honestly and on principle — only a genuine deadline, no
Sticky CTAs$1,800Sticky CTAs: the target action at hand while scrolling, especially on mobile. Honestly — reduces friction, but we do not
Personalization$3,600Site personalization: different content/offers by segment, source, behavior. Honestly — can raise relevance, but we do n
Geo-personalization$3,000Geo-personalization: content for the region — prices, shipping, branch, contacts. Honestly — IP geolocation is approxima
Time-of-day personalization$2,400Time-of-day personalization: content/statuses by the visitor's local time. Honestly — a simple rule with a limited effec
Returning-visitor personalization$3,000Returning-visitor personalization: 'continue', viewed items, a return offer. Honestly — cookie recognition is not 100% (
Quiz funnels$4,000Quiz funnels: an interactive selection via questions to an honest recommendation and a request. Honestly — engages and q
Calculator funnels$4,000Calculator funnels: an interactive honest calculation (price/savings/payback) to a request. Honestly — an estimate on as
Lead magnets$3,000Lead magnets: value in exchange for a contact — form, delivery, integration, consent. Honestly — we build the mechanic,
Tripwire offers$3,000Tripwire offers: a low-price entry that turns someone into a first paying customer. Honestly — a barrier-lowering mechan
Order bumps$2,400Order bumps: a relevant add-on at checkout. Honestly and on principle — checkbox off, only explicit consent, no pre-tick
Post-purchase upsells$2,400Post-purchase upsells: a relevant one-click add-on on 'thank you'. Honestly — does not risk the main purchase, but we do
Cross-sells at checkout$2,400Cross-sells at checkout: related products in the cart/at checkout. Honestly — relevant recommendations, must not hinder
One-click upsells$2,400One-click upsells: an add-on with a single button by saved payment. Honestly — works only with secure provider support (
Pricing table design$3,000Pricing table design: a clear transparent plan comparison, honest highlighting of the recommended one. Honestly — helps
Trust badges integration$1,800Trust badges integration: payment/SSL/certificate/guarantee marks. Honestly and on principle — only authentic, those you
Recommendation widgets$4,000Recommendation widgets: 'similar'/'bought with'/'you may like' by rules or data. Honestly — quality depends on data and
AI-powered personalization$6,000AI-powered personalization: algorithmic delivery of content/recommendations for the user. Honestly — 'AI' is not magic,
Federated learning experiments$8,000Federated learning experiments: training on data without centralized collection. Honestly — an experimental niche bleedi