Session recording analysis
We connect and review session recordings: we replay how real visitors behave on the site — where they get confused, click in vain, abandon a form, hit an error. So you see with your own eyes the problems invisible in the numbers. Honestly upfront: recordings give live observations and hypotheses on individual sessions, not statistics and not causes; and by themselves they do not raise conversion.
Session recording analysis — overview
Session recording analysis is a one-off work (can be made regular): we connect a session-recording tool, select and watch relevant sessions (e.g. with form drop-off, rage clicks, mouse thrashing, errors), identify friction points and bugs in real behavior and form hypotheses for fixes and tests. Honestly about the nature, this is key: recordings are QUALITATIVE material on INDIVIDUAL sessions (anecdotes, observations), NOT statistics and NOT proof of scale: a problem seen is a hypothesis; how widespread it is and whether it affects conversion needs quantitative checking (analytics, A/B). Honestly about volume: you cannot watch all sessions — we watch a sample by segments/events, and the sample may not reflect everyone. Honestly about privacy, important: recordings capture user actions — masking of sensitive fields (passwords, payment data, PII), consent and a policy are needed; the legal assessment is given by a lawyer, we set up masking technically but do not guarantee compliance. Honestly about the essence: this is observation and hypotheses, NOT fixing and NOT growth — fixing bugs/friction and validating hypotheses with tests is separate work; the recording itself improves nothing. Honestly about the platform: the recording tool (often paid) is separate. An important boundary: these are session recordings, not heatmaps (aggregates — separate), not funnel analytics (numbers — separate) and not development/fixes. If traffic and problem sessions are few, there is not enough material for conclusions. Picture this: instead of 'the form is abandoned but why is unclear' you see in the recording that an error appears on a specific field and people leave. The base price starts from 12,000 ₽ per analysis; it depends on viewing volume and segments.
Problems we solve
- You see a drop-off in the numbers but do not understand what exactly hinders.
- You do not know where users get confused and click in vain.
- Bugs and friction in real behavior go unnoticed.
- You take error hypotheses at random.
What's included in the Session recording analysis service
- Connecting a session-recording tool
- Setting up masking of sensitive data
- Selecting relevant sessions (drop-offs, rage clicks, errors)
- Watching and analyzing real behavior
- Identifying friction points and bugs
- Hypotheses for fixes and tests
- A report with observations and priorities
- Reviewing results with you
What you get
- You see with your own eyes problems hidden in the numbers
- Friction points, bugs, confusion are clear
- Hypotheses for fixes and tests (fix/growth — separately)
- Priorities by real behavior
How the work goes: steps
- We clarify problem scenarios and segments; connect the tool with masking
- We select and watch relevant sessions, note friction and bugs
- We frame hypotheses and priorities, review with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will session recordings raise conversion?
No by themselves. They show live problems and give hypotheses, but fixing friction/bugs and validating hypotheses with tests is separate work. The recording shows behavior but does not raise conversion.
Is it statistics or isolated cases?
It is qualitative material on individual sessions, not statistics. A problem seen is a hypothesis; how widespread it is and whether it affects conversion needs quantitative checking (analytics, A/B). We watch a sample, which may not reflect everyone.
Is it legal to record users?
Recordings touch privacy: masking of sensitive fields, consent and a policy are needed. We set up masking technically, but the legal assessment (whether consent and texts are needed) is given by your lawyer; we do not guarantee compliance.
About the provider
The «Session recording analysis» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.