Polls
We set up micro-polls — one short question at the right moment: 'did you find what you were looking for?', 'what almost stopped you?', 'how do you like the new page?'. A quick signal from visitors without distraction. Honestly upfront: this is an instant surface signal and a hypothesis, not representative research and not proof; and by themselves micro-polls do not raise conversion.
Polls — overview
Polls is a project (can be made regular): we pick one targeted question for the goal and moment, set up a widget and trigger (after an action, on exit, on a specific page), launch collection and summarize answers into a simple signal with hypotheses. Honestly about the nature, this is key: one question gives a quick but SURFACE signal — it points a direction ('something is off here') but does not explain deeply or prove; it is a hypothesis, not a conclusion. Honestly about the sample: a small and biased share of visitors answers (those who wanted to) — it cannot be transferred to everyone; on few responses the signal is random. Honestly about self-report: people answer what they are aware of/willing to say, which does not always match behavior. Honestly about the essence: this is a quick signal and hypotheses, NOT deep research, NOT proof and NOT growth — digging deeper (multi-question surveys, interviews) and validating (A/B) is separate; the poll itself does not raise conversion, and intrusiveness harms — we set it up tactfully and infrequently. The platform (if paid) is separate; privacy questions are possible (with a lawyer). An important boundary: these are micro-polls (one question), not full surveys (several questions — separate), not interviews/usability (separate) and not analytics. If you need a deep root-cause analysis, one question is not enough — we say so honestly. Picture this: instead of silence you quickly get a signal 'half did not find what they needed on this page' — and decide what to dig into. The base price starts from 9,000 ₽ per project; it depends on the number of points and scenarios.
Problems we solve
- There is no quick feedback at key moments on the site.
- You want a quick signal without distracting the user for long.
- You do not know exactly where doubt or a hitch arises.
- A full survey is overkill for a simple question.
What's included in the Polls service
- Picking a targeted question for the goal and moment
- Setting up the widget and trigger (after action/on exit/on page)
- Tactful, infrequent presentation
- Collecting answers and summarizing into a simple signal
- Hypotheses and directions to deepen
- Flagging limitations (sample, self-report)
- A short report
- Reviewing results with you
What you get
- A quick signal from visitors at the right moment
- You know where to dig deeper (deep analysis — separately)
- Hypotheses without long research
- Minimal user distraction
How the work goes: steps
- We clarify the question, moment, display point; set up the widget and trigger
- We launch collection, keep it tactful
- We summarize the signal and hypotheses, review with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will micro-polls raise conversion?
No by themselves. They give a quick signal and hypotheses, but deepening and validating (A/B) is separate. Intrusive polls harm the experience — we set them up tactfully and infrequently; the poll itself does not raise conversion.
Is it representative?
No. A small biased share of visitors answers, one question gives a surface signal. It is a direction and a hypothesis, not proof; on few responses the signal is random and cannot be transferred to everyone.
How is it different from a full survey?
A micro-poll is one quick question for an instant signal; a full survey is several questions for deeper understanding (a separate service). If you need a deep root-cause analysis, one question is not enough.
About the provider
The «Polls» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.