5-second tests

5-second tests is a small project: we show participants a key page (home, landing) for 5 seconds, then ask questions from memory — what the product/company is, the main message, what is offered, what action is obvious. We summarize answers and assess whether the essence and the call are readable at a glance. Honestly about the scope, this is key: the method checks ONLY the clarity of the first impression and the readability of the main message — it does NOT assess full usability, navigation, the path to purchase or conversion; it is a narrow but useful slice. Honestly about the nature: it is a qualitative signal on a small sample (stated perception) — a hypothesis, not proof; the size of the impact on conversion is checked with A/B. Honestly about the sample: it matters to test a relevant audience; a small/irrelevant sample distorts the conclusion. Honestly about the essence: this is a clarity check and hypotheses, NOT redoing the page and NOT growth — improving the message and validating the effect is separate; the test itself does not raise conversion. The test platform/recruiting (if paid) is separate. An important boundary: this is a 5-second test (first impression), not full usability testing (tasks, path — separate), not A/B and not redesign. If you need a deep path analysis, one first impression is not enough — we say so honestly. Picture this: instead of 'it seems the message is clear' you learn that after 5 seconds people do not understand what you do — a reason to rewrite the headline. The base price starts from 9,000 ₽ per test; it depends on the number of participants and pages.

• You are not sure the page's essence is readable at a glance.
• People do not understand what you do in the first seconds.
• The main message and call get lost in the design.
• No one has tested the first impression on real people.

• Preparing the page and first-impression questions
• Recruiting relevant participants
• Showing the page for 5 seconds and a memory survey
• Assessing readability of the essence, message and call
• A summary of answers and improvement hypotheses
• Flagging limitations (narrow scope, sample)
• A short report
• Reviewing results with you

• You know whether the essence and call are readable in the first seconds
• You see where the main message is lost
• Hypotheses for the headline/first screen (rework/growth — separately)
• A quick first-impression check

• We clarify the page, goals, audience; prepare questions
• We run the showing and survey participants
• We summarize answers, frame hypotheses, review with you

• Will a 5-second test raise conversion?

  No by itself. It checks first-impression clarity and gives hypotheses; improving the message and validating the effect (A/B) is separate. The test itself does not raise conversion but helps you not lose people on an unclear first screen.

• Will it replace full usability testing?

  No. The method is narrow — only first impression and readability of the main point. It does not assess navigation, the path to purchase or full usability; for that you need usability testing (a separate service).

• How reliable are the answers?

  It is a qualitative signal on a small sample (how people perceive), not proof. It matters to test a relevant audience; the size of the conversion impact is checked with A/B, not first impression.