Lead magnets

Lead magnets is an implementation project: we design the offer and mechanic — a landing block/pop-up with the offer, a capture form, automatic delivery of the material (email/download/access), integration of the contact into your system and consent for mailing. Honestly about value, this is key: a lead magnet works only if it is genuinely useful and matches the promise — bait-and-switch (promised valuable, gave a dud) yields contacts but angers people and harms reputation; the lead magnet's content is created by you or by us separately, but it must be honest. Honestly about the result: we build the mechanic, but we do NOT guarantee the flow and QUALITY of leads and do not promise '+X% requests' — it depends on the material's value, audience, traffic; some collected contacts will be non-targeted (taken for freebies). Honestly about privacy: collecting email and mailing is user data; consent/a policy are needed (legal assessment — with a lawyer). Honestly about the essence: this is a capture mechanic, NOT creating the material itself (we can do it separately) and NOT a sales guarantee — a lead magnet gives a contact, and then work with the lead is needed (emails, sales). An important boundary: these are lead magnets, not tripwire offers (651 — separate), not email sequences/nurturing (separate) and not quiz funnels (648). If you have nothing valuable to give for free, we first think through the offer. Picture this: instead of 'just a request form that is ignored' a visitor leaves an email for a genuinely useful checklist — and enters your base with consent. The base price starts from 15,000 ₽ per project; it depends on the mechanic and integration (content creation — separate).

• Those not ready to buy leave without a contact.
• A direct request form is ignored — no reason to leave an email.
• There is no mechanic of exchanging value for a contact.
• Collected contacts do not enter the system with consent.

• Designing the offer and lead-magnet mechanic
• A landing block/pop-up with the offer
• A capture form and automatic material delivery
• Contact integration into your system + mailing consent
• Honest 'promise = content' correspondence
• Accounting for privacy/consent (assessment — by a lawyer)
• A recommendation to check the effect with a test
• Reviewing with you

• Contacts from those not yet ready to buy
• Value in exchange for an email (honestly, no bait-and-switch)
• Contacts in the system with mailing consent
• A hypothesis to validate: does it help you (a test)

• We clarify a valuable offer and audience; design the mechanic
• We implement the form, delivery, integration and consent
• We verify the promise correspondence, recommend a test, review with you

• Does a lead magnet guarantee a flow of requests?

  No. We build the mechanic, but the flow and quality of leads depend on the material's value, audience and traffic; some contacts will be non-targeted. The effect should be checked with a test; we do not promise '+X% requests'.

• Can you promise valuable and give a dud?

  No, that harms. Bait-and-switch yields contacts but angers people and harms reputation, and the collected base converts poorly. A lead magnet must honestly match the promise — otherwise there is no point.

• Will you create the material itself?

  This service is about the mechanic (offer, form, delivery, integration). Creating the lead-magnet content (guide, checklist) is separate work: you or we can do it. But the material must be genuinely useful.