Order bumps

Order bumps is an implementation project: we add a relevant low-price add-on at the checkout step (a related product, extended warranty, expedited shipping) with a clear description and price, which the buyer adds by a CONSCIOUS action. Honestly, and this is an unshakable rule: an order bump must be HONEST — the checkbox/option is OFF by default, the add-on is added only by the buyer's explicit consent; we do NOT make pre-ticked checkboxes, hidden auto-additions and 'accidentally in the cart' items — that is a dark pattern, it is illegal (consumer protection requires explicit consent for an extra charge) and destroys trust, and returns and complaints eat the benefit. Honestly about relevance: the add-on must be genuinely useful to the order — irrelevant forced add-ons annoy. Honestly about the result: order bumps can raise the average order value, but we do NOT guarantee growth and do not promise '+X% to the check' — it depends on relevance, price, audience; the effect and unobtrusiveness should be checked with a test. Honestly about the essence: this is an honest add-on mechanic, NOT forcing and NOT a guarantee. An important boundary: these are order bumps at checkout, not post-purchase upsells (653 — after purchase), not cross-sells at checkout (654 — related products) and not one-click upsells (655). If there are no relevant add-ons, the mechanic is not needed. Picture this: instead of a missed opportunity the buyer sees a relevant add-on and decides to add it themselves — without checkboxes ticked for them. The base price starts from 12,000 ₽ per project; it depends on the number of add-ons and the platform.

• You miss the average order value among those already checking out.
• There are no relevant add-on offers at the moment of payment.
• You fear intrusive/deceptive add-ons — and rightly so.
• Add-ons, if any, are irrelevant or unnoticeable.

• Selecting relevant add-ons to the order
• An order bump at the checkout step with a clear price
• An HONEST mechanic: checkbox off, only explicit consent
• No pre-ticked checkboxes and auto-adding
• Correct handling of the total amount
• A recommendation to check the effect and unobtrusiveness with a test
• Checking correctness
• Reviewing with you

• An opportunity to raise the average check honestly
• A relevant add-on at the right moment
• The buyer adds consciously, without forcing
• A hypothesis to validate: does it help you (a test)

• We clarify relevant add-ons and the platform; design an honest mechanic
• We implement the order bump with the option off by default
• We check amount correctness, recommend a test, review with you

• Can you add the add-on to the cart automatically, with a pre-ticked box?

  No, absolutely not. Pre-ticked checkboxes and auto-adding without explicit consent is a dark pattern, it is illegal (explicit consent for an extra charge is required) and destroys trust, plus returns and complaints grow. The add-on is added only by the buyer's conscious action.

• Do order bumps guarantee a higher average check?

  No. A relevant add-on can raise the check, but growth depends on relevance, price and audience; intrusiveness harms. The effect and unobtrusiveness should be checked with a test; we do not promise '+X% to the check'.

• How is it different from upsell and cross-sell?

  An order bump is a small add-on right at checkout (a checkbox). A post-purchase upsell (653) is an offer AFTER purchase. A cross-sell (654) is related products. These are different mechanics; we advise what is more appropriate.