Sticky CTAs

Sticky CTAs is an implementation project: we add a sticky CTA (a fixed button/bar) for the key action so it is available while scrolling long pages, especially on mobile; we think through the appearance moment, size, contrast so it does not hinder reading. Honestly about the effect: keeping the main action at hand usually reduces the 'where to click' friction, which can help, but we do NOT guarantee a conversion increase and do not promise '+X%' — the outcome depends on the offer, trust, traffic; the effect should be checked with a test. Honestly about balance, important: the sticky element must NOT cover content, important buttons or hinder on a small screen — an intrusive 'sticky' bar annoys and can reduce conversion; we do it carefully (contextual appearance, the ability to hide, accounting for the mobile keyboard and safe-area). Honestly about accessibility: fixed elements require correct accessibility and must not break scrolling/zoom. Honestly about the essence: this is convenient access to the action, NOT reworking the offer and NOT a sales guarantee — if the action/offer itself is weak, a button will not fix it. An important boundary: this is sticky CTA, not page redesign, not form/checkout optimization (separate) and not work on the offer itself. If pages are short and the button is always visible, sticky may not be needed. Picture this: instead of 'scrolled to the end and there is no button' the target action is always at hand — carefully, without covering content. The base price starts from 9,000 ₽ per project; it depends on the number of pages and responsiveness.

• On long pages the action button gets lost while scrolling.
• On mobile it is inconvenient to return to 'buy'/'request'.
• A person does not immediately understand how to take the target step.
• You want to keep the action at hand but without intrusiveness.

• Adding a sticky CTA for the key action
• Thought-out appearance moment, size, contrast
• Careful work on mobile (keyboard, safe-area, hiding)
• Protection against covering content and important buttons
• Correct accessibility of fixed elements
• A recommendation to check the effect with a test
• Checking on different screens
• Reviewing with you

• The target action is always at hand while scrolling
• More convenient on mobile, without a long search for the button
• Carefully, without covering content and annoyance
• A hypothesis to validate: does it help you (a test)

• We clarify the key action, pages, mobile behavior
• We implement the sticky CTA carefully, without covering and intrusiveness
• We check on screens, recommend a test, review with you

• Does a sticky CTA guarantee a conversion increase?

  No. Keeping the action at hand usually reduces the 'where to click' friction, but growth depends on the offer, trust and traffic. If the offer itself is weak, a button will not fix it. The effect should be checked with a test.

• Won't the sticky bar get in the way?

  If done carelessly — yes: covering content and intrusiveness annoy and can reduce conversion. We do it carefully — thought-out appearance, the ability to hide, accounting for the mobile keyboard and safe-area, without covering important things.

• Will it rework my offer?

  No. A sticky CTA only gives convenient access to the action; the strength of the offer itself, texts and design are different work. A button at hand helps those who are ready but will not save a weak offer.