Geo-personalization

Geo-personalization is an implementation project: we detect the visitor's region (by IP geolocation, optionally refined by city selection) and show relevant things — the nearest branch/warehouse, local prices and currency, shipping terms, regional offers and contacts, with a correct default. Honestly about accuracy, this is key: IP geolocation is APPROXIMATE — it is often correct at the region/city level but errs on VPN, mobile and corporate networks, sometimes shows a neighboring city or a completely different one; so it is critical to let the user manually change the region and not treat geo-detection as absolute truth. Honestly about the result: regional relevance usually helps, but we do NOT guarantee a conversion increase and do not promise '+X%' — the effect should be checked with a test. Honestly about privacy: detecting and using location is user data; consent/a policy per your requirements are needed (legal assessment — with a lawyer). Honestly about the essence: this is a geo-personalization rule, NOT comprehensive personalization (644 — broader) and NOT a sales guarantee. Honestly about data: a geolocation service is needed (some accurate ones are paid, billed separately). An important boundary: this is geo-personalization, not time/returning personalization (646/647 — separate), not multilingual/multicurrency as full localization and not a CDP. If the business works in one region, geo-personalization may not be needed. Picture this: instead of 'showing Moscow prices to a customer from another city' a visitor sees their region, shipping and contacts — with the ability to correct it if detected inaccurately. The base price starts from 15,000 ₽ per project; it depends on the number of regions and rules.

• You show one region, prices and contacts to everyone.
• A customer from another city sees irrelevant shipping terms.
• There is no nearest branch/warehouse and local offers.
• Region is not accounted for though the business works in several.

• Region detection by IP (refined by city selection)
• Showing local prices, currency, shipping, branch, contacts
• A correct default and manual region change
• Accounting for geolocation inaccuracy (VPN/mobile networks)
• Accounting for privacy/consent (assessment — by a lawyer)
• A recommendation to check the effect with a test
• Checking on different regions
• Reviewing with you

• The visitor sees region-relevant terms
• The nearest branch, shipping and contacts for the region
• The ability to manually correct the region
• A hypothesis to validate: does it help you (a test)

• We clarify regions, what to personalize, the geodata source; collect access
• We set up detection, display rules and manual region change
• We check on different regions, recommend a test, review with you

• Will geo-personalization detect the city exactly?

  Not always. IP geolocation is approximate: often correct by region but errs on VPN, mobile and corporate networks, may show a neighboring city. So we always provide a manual region change and do not treat geo-detection as 100%.

• Does it guarantee a sales increase?

  No. Regional relevance usually helps, but growth depends on the offer, prices and traffic. The effect should be confirmed with a test; we do not promise '+X%'.

• Is it legal to detect location?

  Detecting and using the region is user data, so consent/a policy are needed. We set it up technically per your requirements; the legal assessment is given by your lawyer, we do not guarantee compliance.