Calculator funnels

Calculator funnels is an implementation project: we design the calculation logic (input fields, formulas, assumptions), implement an interactive calculator (price/estimate, savings, payback/ROI, material volume, etc.), output a clear result with caveats and a request form, integrate it into your system. Honestly about the main rule, this is key: the calculator must compute HONESTLY by real formulas and transparent assumptions — we do NOT 'rig' it to always show exaggerated savings/benefit or an understated price; a rigged calculation is deception, it gets exposed on real contact and kills trust (and carries risk if it misleads about price). Honestly about the result's status: it is an ESTIMATE based on entered data and assumptions, NOT a final price, quote or guarantee — we state this directly ('preliminary', 'final to be confirmed') so as not to create false expectations. Honestly about the effect: calculators engage and qualify, but we do NOT guarantee a conversion increase or request quality and do not promise '+X%' — it depends on the topic, complexity, offer; the effect should be checked with a test. Honestly about data/privacy: collecting inputs and contacts is user data (consent/policy — with a lawyer). Honestly about the essence: this is an interactive calculation funnel, NOT an exact quote and NOT a quiz selection (648 — separate) and not a CRM calculator. An important boundary: these are calculator funnels, not quiz funnels (648), not forms (631) and not integration with an ERP/pricing engine (we can do it separately). If the calculation is complex and depends on many unknowns, we honestly show a range and mark it 'preliminary', not an exact figure. Picture this: instead of 'prices on request — contact us' a visitor gets an honest reference themselves and leaves a request for an exact calculation. The base price starts from 20,000 ₽ per project; it depends on the formula complexity and integration.

• The visitor sees no price/benefit reference and leaves.
• 'Price on request' scares off those who want to estimate themselves.
• There is no engaging tool leading to a request.
• You want a calculator but without rigged 'favorable' figures.

• Designing the calculation logic (fields, formulas, assumptions)
• Honest formulas and transparent assumptions (no rigging)
• A clear result with the caveat 'an estimate, not an exact price'
• A request form and integration into your system
• A range/'preliminary' where there are many unknowns
• Accounting for privacy/consent (assessment — by a lawyer)
• A recommendation to check the effect with a test
• Reviewing with you

• The visitor immediately sees an honest reference
• Engagement and a gentle transition to a request
• Transparent assumptions, no false expectations
• A hypothesis to validate: does it help you (a test)

• We clarify what to calculate, formulas and assumptions; design the calculator
• We implement an honest calculation with caveats and request integration
• We check formula correctness, recommend a test, review with you

• Will the calculator show an exact price?

  No, it is an estimate based on entered data and assumptions, not a final price, quote or guarantee — we mark it 'preliminary' directly. An exact calculation is done after a request/clarification. This way we do not create false expectations.

• Can you set it to always show a big benefit?

  No, against honesty. The calculator computes by real formulas and transparent assumptions. A rigged calculation (always inflated savings/understated price) is deception: it gets exposed on contact, kills trust and carries risk. We make an honest calculation.

• Does a calculator guarantee more requests?

  No. Calculators engage and qualify, but growth and request quality depend on the topic and offer. The effect should be checked with a test; we do not promise '+X%'.